Tripactions

We are in search of a detail-oriented and analytical Marketing Data Analyst to join our team in Navan. The successful candidate will have a minimum of 3 years of dedicated experience in marketing data analysis, a self-learner with a strong drive to excel, and a proven track record of turning data into actionable insights.

What You’ll Do:

Inbound Marketing Data Analysis:

• Evaluate and interpret data to measure the effectiveness of inbound marketing campaigns.
• Provide insightful analysis on audience engagement, conversion rates, and other pertinent metrics.

Digital Marketing Analytics:

• Manage and analyze data from diverse digital marketing channels to track campaign performance.
• Identify trends, patterns, and opportunities to enhance digital marketing efforts.

Data Interpretation:

• Utilize advanced analytics tools (Amplitude, Tableau, ThoughtSpot) to derive actionable insights and recommendations for marketing optimization.
• Present findings clearly and concisely to stakeholders.

Data-driven Decision Making:

• Collaborate with cross-functional teams to integrate data-driven decision-making into marketing strategies.
• Support A/B testing and other data-driven experiments to improve marketing outcomes.

Market Research Analytics:

• Analyze market research data to uncover actionable insights shaping marketing strategies.
• Stay informed about industry trends and their impact on marketing initiatives.

Reporting and Infrastructure:

• Build and maintain reports, Tableau/ThoughtSpot dashboards, and KPIs to monitor performance.
• Develop data processes and build data infrastructure for relevant stakeholders.

What We’re Looking For:

• At least 3 years of dedicated experience in marketing data analysis.
• A self-learner and go-getter with a strong drive to excel.
• Strong SQL skills with experience writing complex queries – a must.
• Experience with data visualization tools like Amplitude, Tableau, ThoughtSpot – a must.
• Strong understanding of marketing metrics with past experience in building campaigns and creative reports – a must.
• Past experience analyzing channel attribution and building attribution models – a must.
• Excellent communication skills to convey complex data insights to non-technical stakeholders.
• Proven ability to contribute to data-driven decision-making processes.