Visa

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Job Description

Visa is seeking an experienced and passionate Brand & Media Lead (Director level) with an exceptional ability to design programs and activate the brand within global and regional sponsorships, creating unique consumer experiences in key cultural verticals and develop plans to activate against them. As part of the Marketing team leading Visa across the multifaceted CISSEE region, this role offers a breadth of learning and possibilities and supports global and regional brand efforts to bring our story to life with a social and digital-first approach in addition to physical activations aligned to world-class sponsorship properties such as the FIFA World Cup, Olympics and others.

The Director shall be an experienced media strategist, storyteller and channel manager with the ability to translate communications programs to work in the digital world and beyond, combined with the ability to create a metrics driven, strategic approach that will help us define success. The Director works cross functionally to deliver integrated communications programs that create targeted, impactful, and measurable results.

• Lead Visa CISSEE brand strategy development in building our brand awareness, affinity, and ability to assign increased value through brand preference.
• Solidify Visa positioning as the leader in electronic payments in the markets by developing marketing campaigns that drive profitable transactions and revenue for both Visa and its clients in CISSEE region.
• Enhance the visibility of the Visa brand across moments of truth for the brand, collaborating with partners and clients, beyond traditional paid channels
• Design programs and activate the brand in strategic cultural verticals and within global and regional sponsorships.
• Develop a deep understanding and ownership of cultural verticals relevant to Visa’s key user groups, and develop plans to activate through regional marketing managers
• Coordinate with CEMEA subject matter experts, adapting global programs to local nuances
• Lead Visa CISSEE media strategy development, campaign media plan execution, digital partnership and engagement, social strategy and execution. Deliver digital and media best practice to create a “Go Beyond” new media and digital culture
• Manage our key partnerships with our local media buying agency, from strategy, channel planning, digital and data to push our digital evolution upstream and leverage the relationship with key regional partners
• Work with stakeholders, market leads and agencies to produce fully integrated, regional Marketing campaigns (creative and media) across all channels
• Strong communication skills to lead agency partners, media publishers and network partners to develop effective media plans and breakthrough programs
• Promote key web and digital platforms including owned, earned and paid digital & social platforms including accelerating the importance of social as a core marketing muscle to move the business metrics. This includes providing support on content development, platform evolution, systems & delivery and optimization
• Local digital marketing thought leadership for issuer, merchant and partners, contributing to, and learning from CEMEA & global team
• Validate the established core KPI metrics to be used to evaluate ongoing marketing and business performance
• Conduct insightful analysis using internal and external data to derive insights that will drive business decisions
• Oversee and support in the development and execution of Visa’s CRM and data strategy to be used for effective communication
• Ensure consistency in data-driven decision making and strategy formulation for campaigns and programs
• Oversee briefs for new web pages/websites/microsites/projects/campaign and advise on the most cost effective, efficient options
• Lead development of best practice training, guidelines and cases for both internal (Visa Marketing) & external (Clients & Marketing Partners) constituents
• Collaborates with internal Product/IT and external agency functions on the development and implementation of marketing tools.
• This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• Minimum of Bachelor's Degree or equivalent with 15+ years of relevant marketing experience.
• Strong collaborator who can demonstrate success in delivering and navigating complex projects in a matrixed, distributed global organization
• Ability to operate in a hyper-growth environment
• Strategic mind-set, with exceptional clarity of thought combined with a hands-on, detailed oriented approach when needed
• Experience and proven marketing expertise in world-class brands
• Experience with all aspects of online and offline media trends, channels and practices and expert in deploying campaigns in partnership with large advertising platforms
• Digital marketing industry, agencies and channels experience
• Experience in developing and managing channel strategy and budgets
• Experience in leveraging 1st party audiences and Data management platforms to deploy data driven marketing campaigns
• Proficiency in developing and deploying CRM initiatives
• Outstanding verbal and written communications with ability to communicate with a diverse audience, including C-level executives, clients, and business, product, technology, and finance stakeholders.
• Proven experience managing teams and processes to deliver efficient output and results.
• Excellent business English skills, written and spoken

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.