Role Description:
Process design & owner for the blueprint of campaign design (ATL/BTL) ensuring best in class demand for Corteva brands in the market. The campaign design mainly targeted at value demonstration sites and at point of purchase (retailers) but not limited to these only. Accountable for delivering the desired OTR (product movement from AO to Retailers) for various CP/Seed brands and managing Campaign/DG activities reporting portal ensuring regular cascade of dashboard and learnings out of it. This needs to be done in close coordination with Category lead, Field marketing, DG & sales teams ensuring that CP/Seed brands demand in the market is better than competition.
Key Responsibilities:
o Orchestrate marketing campaign & customer/channel activities at value demo sites, point of purchase (retailers) and beyond (e.g., Cooperatives, Seed growers, BLO's).
o Tracking of activities & campaign quality and measure ROI by geographies – thru business KPI's like OTR/OTG/OTD
o Proactively align market communication tools requirement in line of Campaign design to enable field force timely and effectively.
Minimum Qualification: