Marketing Manager, Demand Generation

Applied Intuition

Education
Benefits

About Applied

Autonomy is one of the leading technological advances of this century that will come to impact our lives. The work you’ll do at Applied will meaningfully accelerate the efforts of the top autonomy teams in the world. At Applied, you will have a unique perspective on the development of cutting-edge technology while working with major players across the industry and the globe.

Applied Intuition provides software solutions to safely develop, test, and deploy autonomous vehicles at scale. The company’s suite of simulation, validation, and drive log management software enables development teams to create thousands of scenarios in minutes, run simulations at scale, and verify and validate algorithms for production deployment. Headquartered in Silicon Valley with offices in Los Angeles, Detroit, Washington, D.C., Munich, Stockholm, Seoul, and Tokyo, Applied consists of software, robotics, and automotive experts with experiences from top global companies. Leading autonomy programs and 17 of the top 20 global OEMs use Applied’s solutions to bring autonomy to market faster.

About the Role

We are looking for a Marketing Manager, Demand Generation, to build and scale demand creation and pipeline conversion programs. You will be responsible for the strategy, planning, and execution of Applied’s marketing programs across a variety of channels including email, webinars, events, website, paid media, and more. As part of Applied’s marketing team, you will partner closely with both global and regional sales, sales ops, design, product, and other teams to ensure consistent execution of marketing initiatives. This is a unique opportunity to define the demand generation function at Applied while directly contributing to the growth of the marketing team and ultimately the company’s revenue.

At Applied you will:

  • Develop and lead global marketing campaigns that generate leads and increase conversion throughout the sales funnel
  • Manage and execute marketing programs such as field marketing and conferences, webinars, account-based marketing campaigns, lead nurture programs, social media, industry publications, etc. 
  • Operationalize lead capture and sales follow-up from field marketing events, gated content, and other inbound leads
  • Spearhead efforts to build, segment, and maintain the data quality of our marketing database
  • Identify new B2B lead channels and communicate to key stakeholders and leadership

We're looking for someone who has:

  • 5+ years of marketing experience
  • Demonstrated experience in the development and execution of integrated, multi-channel marketing campaigns
  • Excellent project management and communication skills; can independently drive multiple programs 
  • A collaborative nature and is able to build rapport and work with sales, marketing, technology, and other cross-functional teams

Nice to have:

  • B2B enterprise software marketing experience
  • Salesforce and marketing automation tools experience
  • Account-based marketing (ABM) experience
  • Autonomy industry experience

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Applicants will be required to be fully vaccinated against COVID-19 upon commencing employment. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable federal and state law. Applicants should be aware that for external-facing roles that involve close contact with Company employees or other third parties on the Company's premises, accommodations that involve remaining unvaccinated against COVID-19 may not be deemed reasonable. The Company will engage in the interactive process on an individualized basis taking into account the particular position.

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Confirmed 18 hours ago. Posted 30+ days ago.

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