Performance Marketing Lead

Hive

Education
Qualifications
Benefits

About Hive

Hive is a full-stack deep learning platform helping to bring companies into the AI era. We take complex visual challenges and build custom machine learning models to solve them. For AI to work, companies need large volumes of high quality training data. We generate this data through Hive Data, our proprietary data labeling platform with over 1,000,000 globally distributed workers, generating millions of high quality pieces of data per day. We then use this training data to build machine learning models for verticals such as Media, Autonomous Driving, Security, and Retail. Today, we work with some of the largest companies in the world to redefine how they think about unstructured visual data. Together, we build solutions that incorporate AI into their businesses to completely transform industries.

We are fortunate that investors like Peter Thiel (Founders Fund), General Catalyst, 8VC, and others see Hive's potential to be groundbreaking in AI business solutions. We have over 160 talented individuals globally in our San Francisco and Delhi offices. Please reach out if you are interested in joining the AI revolution!

Performance Marketing Lead Role

Hive is looking for a talented Performance Marketing Lead to join our growing team. In this role, you will be working closely with our business and design teams to define and execute on data-driven marketing strategies. You will be responsible for setting campaign goals, developing and executing on go-to-market strategies, and driving ongoing campaign optimization through analysis and iteration. You will work on strategic initiatives, but also be involved in day-to-day activities, making key decisions on website design, content marketing, SEO/SEM, and more. Our ideal candidate is driven and capable of thriving in a fast-paced, unstructured work environment. They are willing to do anything needed to propel the Hive brand forward. A passion for startup culture and AI is a must.

Responsibilities

  • Own entire lifecycle of all marketing campaigns, including overall strategy and design, day-to-day management, execution, analysis, and ongoing optimization
  • Partner cross-functionally to develop data driven digital marketing strategies
  • Manage and improve performance in organic and paid search, including design and implementation of SEO and SEM optimization tactics
  • Collaborate with design and editorial teams to produce high quality content
  • Perform A/B testing of key marketing materials and strategies in order to drive ongoing campaign optimization
  • Measure and report key findings from campaigns to help inform short and long-term marketing efforts
  • Lead day-to-day relationship with external agency partners

Requirements

  • You have a bachelor's degree in a relevant field from a well-known 4-year university.
  • You have 3+ years relevant experience in performance marketing (e.g., data-driven digital marketing, content marketing) at a B2B company, ideally in a tech startup
  • You possess strong marketing skills such as copywriting, branding, SEO, and SEM
  • You have experience with Google Analytics / AdWords, and ideally are familiar with other tools such as SEMrush, Moz, etc.
  • You are energetic, resourceful, and driven, and have the ownership to thrive in an unstructured environment
  • You are highly organized and detail-oriented; you can handle multiple projects and dynamic priorities without missing a beat

What We Offer You

We are a group of ambitious individuals who are passionate about creating a revolutionary machine learning company. At Hive, you will have a significant career development opportunity and a chance to contribute to one of the fastest growing AI startups in San Francisco. The work you do here will have a noticeable and direct impact on the development of Hive.

Our benefits include competitive pay, equity, health / vision / dental insurance, catered lunch and dinner, a corporate gym membership, etc.

Thank you for your interest in Hive.

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Confirmed 9 hours ago. Posted 30+ days ago.

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