Job Description
Department Introduction:
Alibaba.com, the original business within Alibaba Group, is the largest B2B marketplace in the world. Our platform connects 60 million buyers and suppliers in 190 countries and regions across 40 major product categories. Today, it's one of the world's top 3 most-visited business websites.
Our NYC-based team is rapidly globalizing Alibaba.com, growing it for and among global customers (with an initial emphasis on North American customers), and leading it to triple-digit growth. We are expanding our products and services to help small and medium-sized businesses (SMBs) operate more efficiently, grow more rapidly, and empower their local communities. Our team is diverse, collaborative, bold, and innovating in a $23.9 trillion global B2B market.
Position Introduction:
We're looking for a motivated, creative, and data-driven marketing manager to join our team with a critical focus on elevating, managing, and optimizing our lifecycle marketing efforts. The person in this fast-paced role will support demand generation activities by producing, optimizing, and scaling nurture programs that deliver relevant information at the right time to generate business opportunities.
You will manage our email program and support additional marketing channels that drive customer acquisition, engagement, and retention. Whether it be prospects or current customers, you'll hold the key to deploy strategic communications that build and foster relationships with potential and current suppliers on our marketplace. This lead role will report directly to the Director of Performance Marketing, North America.
Responsibilities:
- Accountable for creating and executing CRM programs that activate, engage, sell and retain customers during their pre and post-sales lifecycle from all acquisition channels
- Build detailed email marketing roadmap that includes journey flows, triggers, and cohort segmentation to engage and drive conversion
- Remain KPI focused by activating our database to convert qualified leads into customers and improve retention by leveraging content to engage and educate current customers
- Monitor, analyze and report on nurture marketing tracks; sharing meaningful learnings that yield future optimizations to level up efforts continuously
- Partner with and enable the sales team with highly effective email sequences that generate meetings and opportunities
- Own marketing database hygiene by implementing strategic sunset policies, data-enrichment efforts, data validation, etc.
- Collaborate with content marketing teams to manage the distribution of all email sends against a planned editorial calendar
- Work closely with the Sales Operations team to manage marketing operations and automation, including lead capture, lead routing, list development, data-enrichment, etc.
Job requirements
- 5+ years of B2B marketing experience with an e-commerce or SaaS background
- Expertise in all aspects of email marketing, including copy development, segmentation, execution, A/B testing, deliverability and reporting
- Deep hands-on experience with email marketing automation platform such as Hubspot, Marketo, Pardot
- Proven success driving quantitative business results for customer acquisition and engagement efforts
- Ability to meet deadlines, prioritize and push multiple projects forward simultaneously
- Excellent communication skills with the ability to keep cross-functional teams focused, motivated and on task
- Fast learner and problem solver with an entrepreneurial spirit
- Passion for helping small businesses succeed
