Live Nation

Job Summary:

Title: Digital Marketing Coordinator 

Location: Cambridge, MA 

Who are we?

Live Nation Entertainment is the world’s leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Artist Nation is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

HOB Entertainment, a division of Live Nation Entertainment, offers exceptional club venues nationwide. House of Blues Venues provide several genres of live music, from Rock, Hip Hop, Country, Rock en Español, Blues, Jazz, Reggae and Pop. House of Blues venues are also known for their southern-style cuisine, juke-joint inspired atmosphere and the World Famous Gospel Brunch.

House of Blues opened its doors on Thanksgiving Day in 1992, serving its first meal to the local shelters. Since opening, House of Blues has been committed to giving back to the community through the International House of Blues Foundation.

Who are you?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

The Role:

Live Nation Entertainment, the largest live entertainment company in the world, is looking for a highly creative thinker to bring their passion for music, experience in email marketing and knowledge of the online world to the position of Digital Marketing Coordinator. In this role you'll be tasked with developing and scheduling email campaigns, managing data, and coordinating presales, working closely with venues in North America.

Responsibilities:

• Gather necessary information for success of weekly presale initiatives
• Inform each market of upcoming event details, presale timelines and restrictions
• Monitor deadlines, manifest sales and track shipments
• QA email campaigns while adhering to targeted deadlines for communications
• Verify all data, links, copy and images submitted are correct and follow brand standards
• Provide specific feedback to maintain and improve campaigns to the field
• Filter data and import targeted lists and groups as needed into email database
• Create HTML and text e-mails using in-house design and other software applications
• Ensure utilization of best practices and compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM) and deliverability
• Maintain project issues log
• Encourage effective, secure communication between colleagues of sensitive data
• Edit and maintain training documentation and guides for the field
• Research trends, best practices and new opportunities in digital marketing relevant to the department to grow and optimize Digital Marketing efforts
• Conduct tests of email features to increase performance
• Report and Track email campaigns and business unit trends

Qualifications:

• Bachelor’s Degree in Marketing or related field
• Proficient with MS Office programs, particularly Excel and PowerPoint
• Experience using ExactTarget, Salesforce, and/or other commercial ESP preferred
• Detail-oriented and able to coordinate multiple work streams under deadline pressure
• Flexible, fast learner
• Ability to take initiative, problem solve and perform research
• Knowledge of the principles of digital marketing
• Extremely resourceful, team player
• General knowledge of music and entertainment
• Knowledge of concert promotion and live event business a plus
• HTML/web editor knowledge a plus

If the above description sounds like you and fits your background, apply online at http://www.livenation.com/careers/index.html to join the Live Nation Entertainment team today!

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.