Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
The Copywriter Cargo is responsible for developing creative copy and ideas for marketing communication materials while adhering to brand guidelines, deadlines and business needs.
The ideal candidate is highly proficient at copywriting and creative development, proofreading and can manage multiple projects at a time from concept through to completion. They understand how to communicate the Air Canada Cargo and Air Canada brand in in digital, print, email, social media, advertising, editorial, merchandise, and more. They understand the importance of paying attention to detail and are extremely organized. The are comfortable with technical, operational, and creative subject matter and communication. This role is expected to be hands-on and will be responsible for creative studio project management and resourcing alongside the Creative Designer - Cargo.
Responsibilities:
- Create insightful original marketing copy that reinforces Air Canada Cargo’s brand voice and complements the creative visual solutions, format types to include but not limited to print, digital, editorial, social media, and events-related.
- Effectively communicate and collaborate with the designer and internal partners to ensure that copy is on brief, on brand voice and considers business objectives and requirements
- Ensuring brand consistency across all content streams
- Work collaboratively with the team on concept development and creative solutions to ensure maximum impact
- Manage multiple projects at a time from concept through to completion
- Generate multiple concepts for a campaign or project
- Proofread all creative before deployment
- Collaborate cross-functionally with product, operations, sales, brand teams and other internal and external partners to acquire research when needed to begin the creative process
- Ensure copy is factually correct and meets brand standards by working directly with product owners, subject matter experts, legal and marketing groups
- Receive and implement feedback with a positive attitude
- Interpret, gain and communicate insights on competitor activity to inform messaging direction
- Provide quality control over projects to ensure brand voice consistency
- If required for special projects: manage freelance resources/vendors as required to complete projects on time, budget and strategy
- Contribute to the development of the studio through innovation and recommendations for improving efficiency
- Participate and lead brainstorming sessions
- Support the development of the global brand guidelines, providing key assets and setting the guardrails for local adaptation, including defining the fix and flex elements of the system
- Monitor key themes and issues relevant to Air Canada Cargo, Air Canada, logistics, aviation and industry in order to create informed creative solutions
- Continuously fill the funnel of new ideas – understand and make recommendations on how to turn marketing briefs into compelling brand-building marketing executions
- Other duties as assigned
Qualifications
- 3-5+ years of experience brand-side or creative agency setting
- A graduate/postgraduate degree in the field and a strong copywriting and advertising portfolio
- Experience in B2B through-the-line marketing channels, including print, digital, video, trade shows/events, and social media channels
- Self-starter who shows initiative and innovation from concept to completion
- Demonstrated and extraordinary communication and writing skills and meticulous eye for detail
- Ability to familiarize yourself with technical or industry topics in a timely manner
- Deftly manage and appreciate constructive criticism
- Strong Interpersonal and oral communication skills
- Exceptional time-management skills and ability to prioritize workload
- Must be passionate about global logistics, operations, supply chain and B2B communications
- Must be keenly interested in overall creative and digital ecosystem
- Able to present concepts and be a team player to achieve the correct copywriting solution
- Strong work ethic and ability to work with minimal supervision and under tight deadlines
- Proficiency with Microsoft Office programs Word, PowerPoint and Excel
- Though this is a copywriting role, experience and proficiency with design software and the ability to assist with design projects should it be needed, is considered a plus
- Agency experience is considered a plus
- Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.
Conditions of Employment:
Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
Linguistic Requirements
Based on equal qualifications, preference will be given to bilingual candidates.
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
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