Erlanger Health System

Marketing Strategist - Full Time (45517) -Erlanger Baroness Hospital Chattanooga, TN

Marketing Strategist - Full Time

Regular -

Exempt - Full-time - Standard Hours 37.5

Description

Job Summary:

The Marketing Strategist is part of a dynamic, high-performing internal marketing department that functions with energy, agility, and collaborative intensity. The marketing department operates as a strategically integrated, insight-driven, and outcomes-focused team. The Marketing Strategist plays an important role within this environment collaborating closely with peers across Communications, Creative, and Digital & Web Strategy to deliver campaigns that support enterprise growth, clinical service line visibility, and patient engagement.

This individual is both a strategic architect and an operational leader and is expected to work collaboratively across functions, proactively contribute to cross-team initiatives, and uphold a standard of marketing excellence that supports Erlanger's mission and enterprise goals.

Education:

Required:

Bachelor's degree in marketing, Communications, Healthcare Administration, or related field

Preferred:

Master's degree

Experience:

Required:

5-7 years of experience in marketing, preferably in healthcare, service line strategy, or agency settings

Proven ability to lead cross-functional campaigns that produce quantifiable results

Strong understanding of digital marketing, CRM, content strategy, and patient journey marketing

Experience collaborating with clinical teams, operational leaders, and multiple internal departments

Preferred:

Familiarity working with or managing external vendors and marketing partners is preferred

Position Requirement(s): License/Certification/Registration

Required:

Preferred:

Department Position Summary:

The Marketing Strategist plays a central role in advancing Erlanger's strategic priorities by leading marketing efforts across assigned clinical service lines. Functioning as an embedded strategist within Erlanger's internal marketing team, this role is responsible for designing and executing data-informed, insight-driven marketing strategies that deliver measurable results supporting patient acquisition, referral growth, brand visibility, and service line expansion.

Erlanger strives to operate at the highest level of marketing excellence. This role reflects the expectations, responsiveness, and collaborative discipline of a high-functioning internal marketing firm requiring a balance of strategic thinking, executional ownership, and performance accountability.

Key Responsibilities:

Strategic Planning & Service Line Support

• Serve as the lead marketing strategist for assigned clinical service lines, physician groups and/or entities (assignments to be determined).
• Translate business goals and clinical priorities into clear, targeted marketing strategies and tactical plans.
• Partner with service line leaders and administrative stakeholders to understand patient access objectives, competitive positioning, and growth targets.
• Frame marketing work through the dual lenses of financial ROI and community impact.

Cross-Functional Collaboration & Campaign Execution

• Act as the internal client lead for assigned service lines liaising with creative, digital, content, and communications teams to deliver coordinated campaigns.
• Lead development of briefs and guide campaigns from concept through execution, ensuring messaging is consistent, timely, and audience-relevant.
• Collaborate with the Marketing Specialist to manage deliverables, timelines, and day-to-day coordination.

Collaborations with External Partners

• Work alongside external agency partners, contractors, and consultants (e.g., Creative Partner, Web Strategy Partner, Media Buyer, etc.) to ensure seamless collaboration, brand consistency, and timely delivery.
• Serve as a connector between internal stakeholders and external vendors to drive efficient processes, clear communication, and shared accountability for outcomes.
• Help manage expectations, priorities, and feedback loops to ensure partner relationships remain strategic, efficient, and in service of Erlanger's broader marketing goals.

Content & Digital Experience Stewardship

• Ensure digital assets and content for assigned service lines are accurate, engaging, and aligned with brand standards.
• Collaborate with digital and content teams on SEO, provider listings, Google Business Profiles, and service page enhancements.
• Identify and elevate compelling narratives patient stories, physician profiles, research, and innovation that build brand credibility.

Performance Measurement & Optimization

• Define KPIs in partnership with the Marketing Director and system leadership to track campaign performance and business impact.
• Monitor marketing analytics dashboards and translate data into actionable insights.
• Recommend ongoing refinements based on performance, community feedback, and evolving strategic priorities.

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