About the Role
The Times is looking for a senior data analyst who is passionate about data and eager for the opportunity to support our journalistic mission. As part of the Data and Insights Group (DIG), you will join a large community of data analysts who partner with Product, Engineering, Marketing, and PMO teams across the business.
You will support the Owned Media team which is responsible for our owned marketing channels including email, display, audio, and print. You will report to the Senior Manager of Owned Media Analytics. This is a hybrid role, working in our New York, NY office.
Responsibilities:
- Lead the measurement framework and testing agenda for Marketing in Audio, Display, and SMS channels.
- Collaborate with the advertising team to ensure parity on reporting of revenue numbers from Owned efforts in display and audio channels.
- Advise the Owned Media team on areas of opportunity, specifically as pertains to shifting metrics, and improving performance.
- Build new metrics to report on product engagement attributed to media efforts.
- Conduct analysis to determine which surfaces, messages, and creatives are most impactful.
- Build visualizations to communicate complex media topics and results.
- Be responsible for monitoring and accuracy of data and reporting.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
- Degree in an analytical field such as economics, stats/mathematics, or computer science or 3+ years experience in an analytical role.
- Advanced proficiency in SQL and familiarity with big data warehouses such as Google BigQuery.
- 3+ years of experience communicating cross-functionally, presenting insights to team members and company partners.
- 1+ years of experience with data visualization tools such as Mode, Tableau, or Lookr
- 1+ years of experience with A/B testing.
Preferred Qualifications:
- Experience with synthetic control or geo experiments
- Experience Advertising or Marketing data
- R or Python Proficiency
REQ-019104
The annual base pay range for this role is between:
$101,000 - $110,000 USD
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