Redwood Credit Union is seeking an Assistant Manager of Brand & Social Marketing who will be responsible for shaping RCU’s external brand story, driving brand affinity, and amplifying RCU’s voice in the markets served. Lead a high-performing team, manage strategic communications across all channels, steward brand identity, and collaborate across departments and external partners to deliver integrated, impactful marketing initiatives.
Key Responsibilities
Strategic Scope & Impact:
o Champion RCU’s brand strategy, ensuring consistent, compelling storytelling across all touchpoints.
o Lead and mentor a team fostering a culture of creativity, accountability, and excellence.
o Serve as a strategic partner to Marketing leadership, contributing to long-term brand vision and social engagement strategies.
Brand & Creative Leadership:
o Act as a brand guardian, ensuring fidelity to brand standards across internal and external communications.
o Provide strategic direction and coaching to team members in campaign development, creative execution, and social media strategy.
o Align brand messaging with organizational goals through close collaboration with internal stakeholders.
o Take an active role in RCU sponsored community events and contribute to local area non-profits and community groups.
Integrated Campaign Development:
o Architect and execute multi-channel brand campaigns that drive awareness, engagement, and member growth.
o Oversee creative briefing, production timelines, and cross-functional rollout to ensure campaigns are delivered with precision and impact.
o Analyze performance metrics and translate insights into actionable improvements.
o Identify and develop new ideas to expand the brand including sponsorships and partnerships.
Media Strategy & Optimization:
o Oversee media planning and buying across traditional and digital channels in partnership with product and business line marketing teams.
o Manage agency relationships, contracts, and budgets to maximize reach and ROI.
o Continuously monitor media performance and refine strategies to meet evolving objectives.
Social Media & Influencer Engagement:
o Support Social Media Specialist in curating a content calendar that reflects brand voice and drives community engagement.
o Oversee development of platform-specific content that resonates with diverse audiences.
o Expand RCU’s finfluencer program, leveraging trusted voices to build credibility and deepen member relationships.
o Use data-driven insights to optimize social performance and inform future content strategy.
Marketing Operations & Coordination:
o Direct Marketing Coordinator in executing key campaigns (e.g., Youth Month, special initiatives) and managing department operations.
o Ensure seamless execution of marketing programs through effective planning and resource management.
Cross-Functional Collaboration & Leadership:
o Inspire and develop team members through clear vision, feedback, and professional growth opportunities.
o Collaborate with internal teams, agencies, and external partners to deliver cohesive, high-impact marketing initiatives.
o Act as a strategic advisor to senior marketing leadership, contributing to brand evolution and social innovation.
Agency Management:
o Manage existing and new agency partnerships.
o Develop compelling brand briefs and efficient processes.
o Ensure budgets are set and managed effectively.
Measurement & Reporting:
o Ensure goals and KPIs are defined for brand, campaign and key initiatives.
o Develop and maintain learning plans to ensure we become smarter over time.
Join us and discover why you'll love working at Redwood Credit Union!
ABOUT REDWOOD CREDIT UNION (RCU):
At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad.
As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all.
Why work for Redwood Credit Union?
The ideal candidate has a combination of education and experience equivalent to a bachelor’s degree in marketing, communications, business or related field, with a minimum of six years’ experience in brand marketing, social media or integrated communications, with prior experience managing staff.
Compensation: Base starting range: $104,249.00 to $126,302.00 annually commensurate with experience.
Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.
Redwood Credit Union offers a robust benefits package to our eligible employees including:
RCU Discounts and Perks:
Physical Requirements:
Internal Team Members: If you are a current Team Member, please apply through the internal careers page located in RCUNET.
We are an Equal Opportunity Employer
Read Full Description