AirHelp

Department: Marketing

Location: Berlin

Compensation: €45,000 - €52,000 / year

Description

At AirHelp, we’re reshaping the future of air travel by making air passenger rights simple, accessible, and actionable. As one of the world’s leading travel tech companies, we’ve helped millions of travelers across 35+ countries get the compensation they deserve — and we’re just getting started.

We’re looking for a Conversion Content Writer to craft powerful, persuasive copy that drives user action across our digital platforms. This is a strategic, results-driven role focused on optimizing the customer journey, including landing pages, product messaging, website copy, and email flows.

If you write with purpose, thrive on A/B testing and experimentation, and love turning user insights into measurable business growth, this is your chance to make a real impact in a fast-paced, global environment.

Reporting to: Head of Content

Location: Hybrid from one of our offices (Barcelona, Berlin, Gdańsk, Kraków, Warsaw)

What you’ll drive:

• Craft compelling, high-converting B2C content across multiple channels (landing pages, email, ad copy, SEO blogs, case studies, mobile App etc.) with a laser focus on driving measurable business outcomes.
• Integrate AI into your daily working, in order to to scale ideation, increase speed and quality of output, optimize copy and stay on top of content trends.
• Collaborate with the B2B team to produce compelling copy that will reach millions of users in 35 markets worldwide across multiple channels that creates new partnerships and converts customers.
• Collaborate with marketing, product, and design teams to align messaging with the full customer journey, ensuring every piece of content contributes to acquisition, retention, and revenue.
• Continuously test, optimize, and iterate content using data-driven insights (A/B testing, heatmaps, analytics) to maximize conversion rates and engagement.
• Translate complex product features into crisp, benefit-driven messaging that resonates with target audiences and accelerates decision-making.
• Establish and maintain brand voice consistency while adapting tone and approach to specific funnels, campaigns, and audience segments.

What you’ll achieve in your first 12 months

• Acquisition Impact: Increase organic and paid channel conversion rates by at least 20% through optimized landing pages, ads, and targeted content campaigns.
• Content Velocity: Produce and launch high-performing assets directly tied to lead-gen and revenue outcomes.
• SEO Growth: Deliver at least 30 optimized, ranking content pieces, driving a measurable lift in qualified traffic and bottom-of-funnel leads.
• Experimentation & Optimization: Run at least 25 content experiments across different formats, creating a repeatable testing framework to improve performance month-over-month.

What sets you apart:

• You have a proven track record of transforming complex legal, financial, or technical products into simple, benefit-driven messaging that accelerates the customer decision-making process.
• You have a portfolio showing content projects that you drove end-to-end and can tie directly to measurable revenue growth.
• You leverage AI tools to enhance content strategy, accelerate execution, and unlock new creative and analytical capabilities.
• Passion for writing and a drive for excellence.
• You are a self-starter, proactive and an excellent project manager.

Job Benefits

• Culture of Autonomy: No micromanagement, no politics. Just ambitious builders shaping the future of travel protection.
• Growth Investment: We actively invest in your growth through learning days, tailored development plans, mentorship, internal workshops, and language classes.
• Live well: Enjoy comprehensive life and health insurance, private healthcare, wellbeing support via Mindgram, and flexible access to fitness with a gym card.
• Flexible Work: enjoy two weeks a year of work-from-anywhere, plus flexible benefits tailored to your lifestyle.
• Stay Connected: From an annual travel allowance to team days and company-wide events, we make sure you feel connected across borders.
• Tech You Need: You’ll get a MacBook and access to top-tier tools from day one, ensuring you can deliver at your best.
• Extra Perk: Get unlimited, free access to AirHelp’s services—because we stand by what we build.