The User Growth (UG) Department leads TikTok's growth efforts to expand our user base and build our community. We provide strategic growth plans and leverage various marketing, product, and analytical methods to achieve and sustain fast growth. The UG team has a series of mature product growth levers and is proficient in applying them to various businesses. At the same time, we also build new solutions to help the business achieve impactful breakthroughs. We are seeking a results-oriented and strategic operator to support incentive product operations across the EU region. This role requires strong business development expertise, cross-functional collaboration, and a growth mindset to elevate our incentive products to the next level. Responsibilities - Responsible for driving key metrics for incentive product operations in the EU region, including but not limited to user growth, localization, content expansion, and user experience; - Track and analyze regional campaign data to assess the quality and effectiveness of incentive campaigns. Deeply understand user needs and preferences by translating metric fluctuations into localized insights to inform and optimize product team strategies. - Execute/Implement a marketing strategy to drive user growth uplift. This will involve leveraging a diverse range of channels such as partnerships, go-to-market initiatives, influencer marketing, SMS campaigns, paid advertising, OOH, and more; - Work closely and collaboratively with product managers, data delivery teams, XFN stakeholders, and regional teams to achieve ambitious targets and ensure alignment across all departments; - Closely manage regional user feedback for incentive campaigns, taking swift action when necessary. Document and analyze feedback cases to identify trends and continuously improve user experience.
Minimum Qualifications - Knowledge of the EU market, specifically Germany, is essential. Ideally, with previous working knowledge in the market and familiarity with local preferences - Fluency in German and English due to having to work with german agencies - A bachelor's degree or above, as well as knowledge in fields such as Product Operations, Marketing, Content Strategy, or a related discipline. - 3+ years of proven experience in the tech industry, with a focus on areas like content creation, product operations, incentive growth, marketing, digital marketing, or related fields. - Strong analytical skills with the ability to interpret data, identify trends and communicate insights effectively. Experience in project management and data analysis tools is preferred Preferred Qualifications - Proven ability to work collaboratively with multiple international stakeholders across various business units; - Familiar with user acquisition strategies and popular social media platforms, including but not limited to TikTok - Team player, goal-oriented, ready to embrace change and challenges, able to work in a global team efficiently
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