About the team The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA. Responsibilities: - Be responsible for the operation and management of the IP campaign-Mall Mega Deal. As the POC, need to organize and manage the project objectives and processes, and lead the team to achieve the goals (from planning, creative brief, execution, to post-campaign analysis). - Set goals, approach strategies, and short-term and long-term implementation plan for scenarios of LIVE, Short Video, and industry management, and ensure continuous iteration and accumulation. - Manage the implementation of strategies for specific projects, coordinate resources; collaborate and coordinate across stakeholders from end to end, including working with internal account managers, creator manager, and other cross-functional teams to ensure campaign alignment with business goals. - Conduct data analysis on campaign performance (including order and GMV targets), good at problem orientation and problem solving, such as innovative ideas, partnerships and activations that enhance campaign performance - Stay updated on industry trends, competitor activities, and emerging marketing tools to keep campaigns innovative and effective.
Minimum qualifications: - Bachelor's degree in Marketing, Business, Communication, or a related field with minimum 3 - 5 years of working experience in the operation and management of marketing campaign on e-commerce platforms. - Have a thorough understanding of the characteristics of content e-commerce, have good marketing sense and market insight ability. - Have excellent strategic capabilities, have the awareness of continuous learning and innovation, excellent organizational coordination and communication skills, and efficient self-driven and goal management capabilities. - Have the ability to control the risks of campaigns, respond to sudden situations during the process, formulate campaign goals, analyze, and summarize. - Excellent communication and resource integration skills, pressure resistance, can deal with ambiguities and quickly drive results Preferred qualification: - Experience with managing eCommerce platform campaign will be a plus.
Read Full Description