Dentsu Aegis Network

Job Description:

Innovating to Impact

Dentsu is a global marketing and advertising agency network founded in Tokyo, in 1901, and now operates in over 145 countries. It specializes in creating meaningful media experiences across major global platforms, original content production and influencer programs.

With our unique combination of Media, Customer Experience Management, and Creative, we push the boundaries of business transformation and sustainable growth for brands, people and society.

We are a team of marketing automation enthusiasts passionate about connecting the worlds of digital marketing and technologies. Automation, content personalization, customer journeys and working with customer data are our daily bread. We are part of Merkle, a leading global agency in digital transformation, focused on improving customer experience and creating world-class solutions for our clients.

We are looking for a Senior Salesforce Marketing Cloud Consultant.

We are looking for those who are not afraid of exposure to projects for top global players, working with the leading marketing automation platform, using the best practices of digital marketing and the newest technologies in a fast-growing environment. You will report to the Marketing Services Manager. This role can be performed from our locations within the Czech Republic or Serbia. We have a hybrid workplace.

These will be your key responsibilities:

• You will work on projects to implement the Salesforce Marketing Cloud platform for our clients
• You will build, test, execute and optimise customer journeys and marketing campaigns
• You will work with customer data to create segments and data models that meet client requirements
• You will create content personalisation using simple scripting language (AMPscript)
• You will automate processes within the Salesforce Marketing Cloud
• You will advise and consult our clients how to get the best out of the platform
• You will conduct workshops with project partners

You are an ideal candidate if you:

• Have fluent English language skills, spoken and written (Czech language is not required)
• Have 3+ years of experience working with Salesforce Marketing Cloud
• Additional knowledge of SAP Marketing Cloud, Braze, or Adobe Experience Platform are also relevant
• Have deep knowledge of HTML, CSS, and SQL
• Are a team player with a friendly attitude
• Are ready to accept new challenges and not looking for routine work
• Are used to communicating technical aspects to internal and client teams
• Are familiar with the following concepts: Digital Marketing, Email Marketing, IP warm-up, Audience Segmentation, Omnichannel Customer Journeys, Data Modelling
• It will be great if you also know JavaScript, and have experience working with APIs and Postman
• An interest in or experience with Marketing Cloud Personalisation (MCP) (Interaction Studio) or Data Cloud are big plusses!

At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: "To be at the forefront of people-centered transformations that shape society." We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplace free from discrimination and harassment.

Why choose Merkle?

Innovation at Our Core: As part of dentsu’s global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. For over 35 years, we’ve been innovating to meet the changing needs of our clients.

Global Reach with Local Expertise: With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions.

Collaborative Culture: At Merkle, your ideas and contributions truly matter. You’ll join a team that fosters innovation, collaboration, and creative problem-solving. Together, we work on impactful international projects, making meaningful connections every step of the way.

What’s in It for You?

Global Perspective:

As part of a dentsu company, collaborate with over 70,000 talented colleagues across 145 countries to drive innovation on a global scale.

Flexibility & Balance:

Enjoy hybrid work models, adaptable hours, and home office options.

Inclusive & Supportive Culture:

We celebrate diversity and foster a respectful workplace where every team member’s unique perspective is valued, and everyone is welcome.

Well-balanced reward package:

We offer competitive salaries, volunteer days, wellness days, modern offices, and a multi-cultural environment that fosters creativity and innovation.

Innovation-Driven Work:

Contribute to projects that are reshaping industries and driving transformation with next-generation technologies and strategies.

Purpose-Driven Culture:

Be part of an organization that fosters sustainable growth for brands, people, and society—where every contribution makes a meaningful impact.

Growth Opportunities:

Expand your skills through training, mentorship, and data-driven projects that reshape customer experience and business outcomes. Explore opportunities in the whole dentsu network to expand your reach.

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#LI-Hybrid

#LI-MERKLE

Location:

Prague

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

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