AirHelp

Are you driven by data, automation, and crafting personalized user journeys that scale? Join us at AirHelp, a tech-driven, world’s world-leading air passenger rights company, and help us turn insights into impact for millions of travelers.

As our CRM Automation Specialist, you’ll play a key role in building and optimizing high-performing lifecycle campaigns across email, push, and in-app. You’ll work at the intersection of data, tools, and customer experience, turning smart segmentation into real engagement and growth.

This role is hybrid (1-2 days/week in the office) and open in Barcelona.

What you’ll drive:

• Own CRM audience segmentation and automation logic across using Bloomreach platform.
• Execute high-impact lifecycle and growth campaigns - briefs, content requests, QA, execution - across multiple markets and languages.
• Monitor and optimize key campaign metrics: open rates, CTRs, conversions, retention, and ROI.
• Build and refine workflow rules, data validation, and approval flows to support scalable CRM operations.
• Support stakeholders across the company with CRM targeting, campaign delivery, and performance insights.
• Diagnose and resolve campaign issues with speed and precision.

What you'll deliver in first 12 months:

• Optimize key automated workflows (onboarding, reactivation, upsell, win-back), leading to a 15–20% lift in engagement or conversion rates.
• Launch and analyze A/B tests across at least 3 core campaigns, unlocking learnings that directly inform audience strategy and messaging.
• Build a scalable audience segmentation framework used by multiple teams, increasing CRM targeting efficiency by 20%.
• Create new reporting dashboards that help Marketing to make faster, more informed decisions.
• Become proficient in the marketing automation platform and effectively diagnose and resolve technical issues related to campaigns, workflows, and integrations.

What sets you apart:

• 2-3 years of hands-on experience with modern CRM or messaging automation platforms (e.g., Bloomreach, Iterable, HubSpot, SFMC).
• Strong knowledge of segmentation, A/B testing, and campaign optimization.
• Comfort working with KPIs, CRM data structures, and GDPR requirements..
• Sharp organization skills and very detail-oriented - you get things done fast without dropping the ball.
• Clear communicator who thrives in cross-functional, international teams.
• Fluent in English.
• Working knowledge of SQL and HTML for targeting and templates.