Checkr

About Checkr

Checkr is building the data platform to power safe and fair decisions. Established in 2014, Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable.

We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2024 List and is a Y Combinator 2024 Breakthrough Company.

About the team/role

Checkr is looking for a Growth Marketing Manager to support the expansion of our B2C products. These products are new offerings that have witnessed exponential growth year to date. Due to the success of this business line and the large market opportunity, we are excited to make our first marketing hire in the B2C space.

This role will report to Checkr’s Website & SEO Manager and will be instrumental in driving growth through SEO, paid acquisition, and conversion rate optimization. The ideal candidate will have a generalist growth marketing background, with experience in AI-driven content engineering and B2C marketing strategies. This role is a unique opportunity to work on quickly scaling new products within a more established marketing organization.

What you’ll do

• Growth Strategy: Define our end to end growth / user acquisition strategy for B2C product line, spanning SEO, website, paid, email, etc.
• AI-Driven SEO: Lead end-to-end content creation, utilizing AI tools to generate efficiencies across our entire content generation process.
• Paid Acquisition: Manage B2C paid acquisition campaigns across social, display, and online video platforms.
• Product Positioning: refine target personas and value propositions for B2C products.
• Conversion Rate Optimization: Collaborate with core marketing team to enhance B2C website performance and A/B testing and optimization strategies.
• Cross-functional collaboration: Work closely with product and engineering teams to continuously adapt our strategy based on the product roadmap and insights into what is working.

What you bring

• Experience in digital marketing, particularly in SEO and paid acquisition.
• Familiarity with AI-driven content engineering tools and workflows.
• A creative, test and learn mindset, particularly when it comes to testing cutting edge AI solutions and tools.
• Background in B2C marketing, preferably in a high-growth tech environment.
• Demonstrated experience in quickly testing and scaling new marketing channels, with a focus on speed and efficiency.
• Strong analytical skills and a data-driven approach to decision-making.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics).
• A desire to constantly improve and zero patience for inefficiency.
• Self starter: go-getter attitude who likes to get things done on their own initiative.

What you’ll get

• Opportunity to work with the latest AI and machine learning technologies in a dynamic and innovative environment.
• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend, home office stipend

At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.

One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.

The base salary range for this role is $113,000 to $133,000 in San Francisco, CA.

The base salary range for this role is $95,000 to $112,000 in Denver, CO.

Equal Employment Opportunities at Checkr

Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.