On Running

In short

As a Machine Learning/Data Scientist specialized in marketing science, your mission is to elevate our marketing performance through building industry-leading machine learning & AI solutions. You will collaborate closely with marketing teams to design and execute data and machine learning pipelines that drive both efficient campaigns with marketing partners, and better real-time experiences in our web and app. This role demands strong business acumen and technical prowess to effectively translate broadly defined marketing problems into specific data, ML and AI solutions.

This role reports to the head of Machine learning and AI on the data science team, supporting our digital marketing teams.

Your Mission

• Build strong relationships with key stakeholders like Digital Marketing or Customer Experience to design data flows and AI strategies.
• Proactively identify, prioritize and solve challenging marketing problems leveraging your expertise in data and AI.
• Drive research into the state of the art for marketing science
• Lead the design and implementation of machine learning and AI pipelines to optimize marketing decision making in collaboration with marketing teams.
• Develop and refine models such as Customer Lifetime Value, customer product recommendation, and churn prediction, incorporating advanced ML techniques and the latest GenAI technologies.
• Be responsible for algorithm performance, including designing QA metrics and processes, and validating measurable impact through experimentation.
• Effectively communicate on the impact and efficacy of the marketing ML and AI applications to all levels of the organization.

Your story

• You are a senior Data Scientist and a domain expert in marketing science, machine learning and AI algorithm design and production implementation, with a proven track record in the digital marketing landscape, particularly within a D2C/E-commerce environment and a clear understanding of prediction models, classifiers, user behavior and website performance.
• You are proficient in batch and streaming ML & AI applications, with a proven ability to design and execute machine learning pipelines. You have a strong understanding of ML Operations principles.
• You have a track record of identifying the right problem to solve at the right time, to maximize business impact.
• You have excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders and drive consensus. You have experience with data visualization tools and techniques.
• You thrive in a dynamic and fast-paced environment, possess a proactive attitude, and are passionate about solving complex challenges.
• Familiarity with cloud-based machine learning platforms (e.g., Vertex AI)