Fresh Direct

Lead Web Frontend Developer (React)

Join FreshDirect’s tech and product teams in Istanbul. FreshDirect has been New York’s most trusted online grocery brand for over 20 years. Our name is well known across the city, and our delivery trucks are seen in every neighborhood. As a sponsor of the New York Yankees, we are proudly connected to the city and its culture.

We deliver the freshest, highest-quality groceries and food in New York. Imagine fish caught in Iceland, served on a dinner table the next day. With more than 12,000 products—many only available on FreshDirect—we bring both everyday groceries and rare produce directly to New Yorkers’ homes. Our team of 3,000 people works out of a 60,000 m² fulfillment center only minutes from Manhattan. FreshDirect is more than a delivery service—it’s part of daily life in the city.

Our tech and product teams are what make this possible. Now, we’re growing our team in Istanbul to improve the experience even further—through our website, mobile apps, and the systems behind logistics, personalization, and AI. Whether you're launching a new feature or improving performance, your work will directly impact how New Yorkers buy their food.

FreshDirect is owned by the founders of BiTaksi and Getir—companies known for combining operations and technology at scale. Our Istanbul office is a villa in Levent—the same place where Getir began. We offer a focused but fun environment where founders are close by and ideas move fast. You’ll collaborate with our New York team and will visit our New York offices from time to time. Join us to build products and new technologies that serve millions of people every day.

Expected Experience: 5+ years

Key Responsibilities:

• Develop new user-facing features using React.js
• Build reusable components and front-end libraries for future use
• Translate designs and wireframes into high-quality code
• Optimize components for maximum performance across a vast array of web-capable devices and browsers
• Collaborate with back-end developers, UX/UI designers, and product managers
• Maintain code and write automated tests to ensure the product is of the highest quality
• Debug and fix bugs or performance bottlenecks
• Stay up to date with new technologies and trends in front-end development

Required Qualifications:

• 5+ years of experience in front-end development with a strong focus on React.js
• Deep understanding of JavaScript, TypeScript, HTML5, and CSS3
• Expertise in state management libraries (e.g., Redux, Zustand, Recoil, or Context API)
• Experience with component-based architecture, hooks, and modern React patterns
• Strong experience with front-end build tools like Webpack, Vite, Babel, and NPM/Yarn
• Proficiency in integrating with RESTful and GraphQL APIs
• Understanding of performance optimization, security best practices, and accessibility (WCAG)
• Strong experience with testing frameworks (e.g., Jest, React Testing Library, Cypress)
• Solid understanding of Git, CI/CD pipelines, and Agile/Scrum methodologies