Adidas

Purpose & Overall Relevance for the Organization:

Ensure sustainable and profitable market share and net sales growth in the Brand & Sport Account channel in Hungary. Driving the positioning of adidas brand and ensure Business & Digital development of the account, seeking to optimize brand presentation in line with EMEA Brand & Channel strategy.

Key Responsibilities:

• Coordinating the specific needs of the entire marketplace Hungary through holistic regular marketplace mapping (together and in close alignment with BD)
• Evaluating and servicing the commercial needs of the country market for adidas including existing customers, potential new ones and B2B opportunities
• Addressing and servicing all commercial needs of our Sportsmarketing partners and evaluating the commercial opportunities of potential new partnerships (together and in close alignment with Sportsmarketing)
• Being the local reference also for our AKA teams to align and support with local knowledge for country specific activation and/or expansion plans (together and in close alignment with BD)
• Maximize and/or Optimize market share with respective customers in Hungary
• Support of long term business planning for respective accounts, by determining sales, gross-profit plans, implementing business, digital and marketing strategies
• Analyze consumer demand, category trends and competitor assortment on account’s platform and identify gaps in current assortment with aim to drive sell-through across all customer touchpoints, be it online or offline
• Optimize individual accounts’ profitability
• Provide the input to monthly sales forecast process (IBP) for respective accounts on category level
• Take responsibility for the analysis of the Brand & Sport accounts in order to spot trends, resolve problems and to correct any procedural errors being made
• Monitor competitors activities within our customers environment and propose win-win action plans to increase market shares
• To achieve short, mid and long term business targets
• Continuously improve and develop key sales & digital & customer service processes to provide excellence in service and efficiency in the organization

Authorities:

• as per the adidas authorization matrix

Key Relationships:

• Europe counterparts
• Customer Service
• Sales Development
• Omnichannel department
• Brand Activation department
• GTM managers

KPIs:

• Net sales target achievement
• Sales deductions target achievement
• Standard margin target achievement
• Contribution target achievement
• DSO targets
• DPC targets

Knowledge, Skills and Abilities:

• Sales manager with proven track record of successfully managing accounts in mid to large sales organization
• Be able to work in virtual teams
• High analytical skills for strategy development, business planning and decision planning
• Natural passion for social media, digital advertising and new technologies will be an additional leverage
• Interpersonal skills - good communications and negotiating abilities as well as relationship management
• High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)
• Mental flexibility, initiative and determination
• Fluent in written and spoken local language as well as English.

Requisite Education and Experience / Minimum Qualifications:

• University degree preferably in Business
• Functional: > 3 years’ experience in sales, marketing and / or consulting area
• Industry: consumer driven, ideally apparel/fashion/shoes or FMCG
• Leadership: ideally people management experience
• Exposure: sports/fashion