Charlie Health

Why Charlie Health?

Millions of people across the country are navigating mental health conditions, substance use disorders, and eating disorders, but too often, they’re met with barriers to care. From limited local options and long wait times to treatment that lacks personalization, behavioral healthcare can leave people feeling unseen and unsupported.

Charlie Health exists to change that. Our mission is to connect the world to life-saving behavioral health treatment. We deliver personalized, virtual care rooted in connection—between clients and clinicians, care teams, loved ones, and the communities that support them. By focusing on people with complex needs, we’re expanding access to meaningful care and driving better outcomes from the comfort of home.

As a rapidly growing organization, we're reaching more communities every day and building a team that’s redefining what behavioral health treatment can look like. If you're ready to use your skills to drive lasting change and help more people access the care they deserve, we’d love to meet you.

About the Role

Charlie Health is seeking a Growth Marketing Associate/Manager that will drive growth at Charlie Health through the use of performance marketing. Reporting to the Sr. Manager of Growth Marketing, the Associate will play a key role in how Charlie Health reaches and engages with our high priority audiences. This individual will drive the execution and optimization of our paid channels and act as a trusted partner to cross functional teams including our Growth Strategy, Admissions, Outreach, and Talent teams in driving collective goals. An ideal Growth Marketing Associate/Manager will use a balance of analytical rigor, execution ability, and creativity to achieve our goals.

Responsibilities

• Own our SEM channel, leading ad creation, keyword discovery, budget management, and campaign strategy
• Assist in our paid social channels, including creation of new ads, targeting, and budget management
• Conduct A/B tests in platform to help identify opportunities for campaign performance improvement
• Ideate and brief in new marketing copy and assets with our Content and Design teams
• Perform ongoing performance and data analysis, maintaining dashboards and reporting on performance on a weekly and monthly basis
• As needed, assist in the launch and testing of new marketing channels
• Partner with our web developer on creation, optimization, and testing of new and existing paid landing pages
• Partner cross functionally with our Growth Strategy and Care teams, ensuring our paid strategy aligns with overall growth and care goals
• Stay up to date with industry trends, cutting edge techniques and tools, and competitive monitoring across SEM and social

Requirements

• Bachelor’s Degree in marketing, business, or other quantitative discipline
• 2+ years hands on experience with SEM
• Familiarity with paid social media marketing, direct experience a plus
• Experience analyzing performance of marketing campaigns, including core platform metrics as well as down-funnel business impacts
• Experience analyzing data in Microsoft Excel and other reporting tools
• Experience with Google Analytics
• Ability to thrive in a fast paced, high-growth startup environment
• Demonstrated ability to communicate across teams and levels within an organization
• Exceptional organization, project management, and attention to detail
• Able to work a hybrid schedule of 4 days/week in our NYC office and located within 75 minutes' commuting distance of the office

Benefits

Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees. Read more about our benefits here.

Additional Information

The total target cash compensation for this role will be between $100,000 and $160,000 per year at the commencement of employment. However, pay will be determined on an individualized basis and will be impacted by location and number of years of experience. Further, cash compensation is only part of the total compensation package, which, depending on the position, may include stock options and other Charlie Health-sponsored benefits. #LI-HYBRID

Our Values

• Connection: Care deeply & inspire hope.
• Congruence: Stay curious & heed the evidence.
• Commitment: Act with urgency & don’t give up.

Please do not call our public clinical admissions line in regard to this or any other job posting.

Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Charlie Health, please go directly to our Careers Page: https://www.charliehealth.com/careers/current-openings. Charlie Health will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Charlie Health will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Charlie Health Talent and People Operations professionals will only be sent from @charliehealth.com email addresses. Legitimate emails will never originate from gmail.com, yahoo.com, or other commercial email services.

Recruiting agencies, please do not submit unsolicited referrals for this or any open role. We have a roster of agencies with whom we partner, and we will not pay any fee associated with unsolicited referrals.

At Charlie Health, we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide essential mental health and substance use disorder treatments to all young people.

Charlie Health applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.

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