Vodafone

Role purpose

The Manager, Channel Development – Digital & Aggregators will play a critical leadership role in driving the strategic growth and evolution of our digital channels. This position is central to expanding our digital footprint, delivering seamless and engaging user experiences, and unlocking new revenue streams through innovative and data-driven digital solutions. The role exists to ensure that digital becomes a core enabler of business performance and customer engagement.

Key responsibilities

1. Channel Strategy Development:

• Develop and execute a comprehensive channel development strategy to grow digital sales and build relationships
• Identify, assess, and establish strategic partnerships with digital platforms and aggregators to expand service availability and accessibility.
• Conduct regular reviews and adjustments of channel strategies based on market feedback and performance analysis.
• Analyze market trends and customer behavior to optimize channel offerings and enhance user experience.
• Innovate and implement new channel approaches to drive customer engagement and increase recharge volumes.
• Collaborate with IT, marketing, and other departments to enhance digital customer experiences and product offerings

2. Partnership and Relationship Management:

• Build and maintain strong relationships with digital partners and aggregators.
• Negotiate terms and agreements with partners to maximize mutual benefits and ensure compliance with company standards and policies.
• Collaborate with partners to develop joint marketing and promotional campaigns to drive customer awareness and usage.

3. Performance Monitoring and Reporting.

• Monitor and analyze channel performance metrics, including customer acquisition, recharge volumes, and revenue growth.
• Monitor and report on the performance of digital recharge, providing insights and recommendations for continuous improvement.
• Segment the customer base, identify opportunities within each group and utilize these insights to enhance digital channels penetration.
• Identify and address any issues impacting channel performance, implementing corrective measures as needed.

4. Marketing and Customer Engagement:

• Develop and execute marketing strategies and campaigns to promote recharge through digital platforms
• Collaborate with the marketing department to develop educational and communication materials that raise user’s awareness on the benefits of using digital platforms
• Work closely with the Products, Brand & Com. and Sales Academy teams to create compelling content, advertising, and promotional materials.
• Conduct market research and gather customer feedback to refine and improve marketing initiatives.

5. Compliance and Governance:

• Ensure all channel activities comply with regulatory requirements and internal policies, particularly related to the law digital transactions and data protection.
• Proactively identify potential risks within channel operations and partner relationships, implementing strategies to mitigate these risks.

Core competencies, Skills , Qualifications and Experience :

Education and qualifications

• Bachelor’s degree in business administration, Marketing, Telecommunications, or related field.
• Ongoing professional development in telecommunications industry trends and best practices
• Minimum of 3 years of experience in channel development, partner management, or business development roles within the telecommunications industry.
• Proven track record of success in negotiating and managing strategic channel partnerships in the telecom sector.
• Experience in managing cross-functional teams and collaborating with internal stakeholder.

Skills and attributes

• Strong negotiation and communication skills, with the ability to build rapport and influence key stakeholders.
• Strategic thinker with a proactive and results-oriented approach to problem-solving.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Proficiency in data analysis and performance management, with experience using analytics tools and methodologies.
• Excellent project management skills, with the ability to prioritize tasks and manage multiple initiatives simultaneously.
• Deep understanding of the telecommunications industry landscape, including market trends, technologies, and regulatory environment
• Familiarity with telecommunications products, services, and sales channels.
• Knowledge of channel management principles and best practices.
• Understanding of contract law and business ethics related to partnership agreements.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment

Vodacom DRC welcomes applications from candidates without discrimination and embraces diversity and inclusion. We strongly encourage women, neurodivergent individuals, and people living with disabilities to apply. We firmly believe that every individual brings unique and invaluable qualities, and we are committed to fostering an inclusive, respectful, and supportive work environment where everyone can flourish.

Together we can.