Recruitment/Posting Title Program Coordinator – Web/Marketing
Job Category URA-AFT Administrative
Department College of Nursing
Overview
The School of Nursing is one of eight schools that make up the Rutgers Biomedical and Health Sciences. As part of the Rutgers Biomedical and Health Sciences division, the School of Nursing (Newark) offers unique opportunities in education, research, and practice at a leading national research university which is the state’s preeminent, comprehensive public institution of higher education.
Innovative academic offerings include bachelor’s, master’s, post-master’s, NNP and PhD programs that are preparing nurse leaders of today and tomorrow at campus locations in Newark, New Brunswick, and Blackwood, NJ.
Posting Summary
Rutgers, The State University of New Jersey is seeking a Program Coordinator – Web/Marketing for the School of Nursing. The Digital Specialist for Web Development & Salesforce Marketing Cloud will play a key role in supporting the digital marketing and communication efforts for the Rutgers School of Nursing. This position is responsible for the development, maintenance, and enhancement of digital assets with a primary focus on website development, Salesforce Marketing Cloud, and digital user experience.
This role is best suited for a collaborative, creative, and technically skilled individual who is detail-oriented and comfortable managing multiple priorities in a dynamic environment.
Among the key duties of the position are the following:
- Supports the maintenance and enhancement of the School of Nursing website, ensuring consistency, accessibility, and user-centered design. Implement web pages and digital assets using HTML, CSS, JavaScript, and content management systems (WordPress and Drupal).
- Collaborates with internal stakeholders to design and develop landing pages for campaigns and special initiatives.
- Conducts regular audits to ensure website accuracy, usability, and performance optimization.
- Assists in the management of digital forms, data collection processes, and system integrations.
- Designs, builds, and deploys email campaigns within Salesforce Marketing Cloud and MailChimp, ensuring high-quality, responsive, and accessible email templates.
- Utilizes HTML/CSS to create dynamic and personalized email content.
- Manages audience segmentation and data extensions to support targeted messaging strategies.
- Oversees email automation journeys using Journey Builder to enhance user engagement and lifecycle communications.
- Analyzes email performance metrics and provide insights to optimize future campaigns.
- Supports the creation of digital marketing assets, including banners, graphics, and multimedia content, aligning with brand guidelines.
- Assists in the design, print, and production of assets for posters, signage, email templates, and other digital platforms.
- Supports the Assistant Director in maintaining the school’s digital asset management system.
- Collaborates with marketing and communications colleagues to align digital initiatives with broader marketing strategies.
- Manages project timelines, deliverables, and stakeholder communications.
- Provides technical support and training to internal teams as needed.
FLSA Nonexempt
Grade 04
Salary Details
Minimum Salary 57356.00
Mid Range Salary 71372.00
Maximum Salary 85388.00
Offer Information
The final salary offer may be determined by several factors, including, but not limited to, the candidate’s qualifications, experience, and expertise, and availability of department or grant funds to support the position. We also take into consideration market benchmarks, if and when appropriate, and internal equity to ensure fair compensation relative to the university’s broader compensation structure. We are committed to offering competitive and flexible compensation packages to attract and retain top talent.
Benefits
Rutgers offers a comprehensive benefits package to eligible employees, based on position, which includes:
- Medical, prescription drug, and dental coverage
- Paid vacation, holidays, and various leave programs
- Competitive retirement benefits, including defined contribution plans and voluntary tax-deferred savings options
- Employee and dependent educational benefits
- Life insurance coverage
- Employee discounts programs
For detailed information on benefits and eligibility, please visit: http://uhr.rutgers.edu/benefits/benefits-overview.
Position Status Full Time
Working Hours (per week)
Standard Hours 37.50
Daily Work Shift Day
Work Arrangement
Consistent with the current application of Rutgers Policy 60.3.22 or the applicable provisions of relevant collective negotiations agreements, this position may be eligible for a hybrid work arrangement. Flexible work arrangements are not permanent, are subject to change or discontinuation, and contingent on the employee receiving approval in the FlexWork@RU Application System.
Union Description URA-AFT Administrative
Payroll Designation PeopleSoft
Seniority Unit
Terms of Appointment Staff - 12 month
Position Pension Eligibility ABP
Minimum Education and Experience
- Bachelor’s degree or higher in web development, computer science, digital marketing, or a related field.
- Minimum of 2 to 3 years of experience in web development and/or email marketing using WordPress and Drupal and experience with Salesforce Marketing Cloud preferred.
Certifications/Licenses
Required Knowledge, Skills, and Abilities
- Strong web development skills: HTML, CSS, JavaScript, and experience with content management systems (WordPress and Drupal preferred).
- Knowledge of UX/UI best practices and web accessibility standards (WCAG).
- Experience with email testing tools (e.g., Litmus) and analytics platforms (e.g., Google Analytics or Microsoft Clariy).
Preferred Qualifications
- Salesforce Marketing Cloud certification(s) preferred.
- Familiarity with AMPscript , REST/SOAP APIs and data integration processes.
- Familiarity with large-format printers.
- Experience in higher education or healthcare marketing environments.
Equipment Utilized
- Content Management Systems (CMS): WordPress, Drupal, and other similar platforms for website updates and maintenance.
- Web Analytics Tools: Google Analytics, Google Tag Manager, Google Search Console, and Microsoft Clarity.
- Web Development Tools: Basic familiarity with HTML, CSS, and browser-based developer tools.
- Graphic Design Software: Adobe Creative Suite (primarily Photoshop, Illustrator), Canva.
- Project Management Tools: Asana, Trello, or equivalent platforms to track digital projects and requests.
- Microsoft Office Suite: Word, Excel, PowerPoint, Outlook.
- Email Marketing Platforms: Salesforce Marketing Cloud, Mailchimp, or other similar tools.
- Collaboration Platforms: Microsoft Teams, Zoom, and other university-supported communication tools.
Physical Demands and Work Environment
- Office environment with a hybrid in-person and remote work schedule (in-person with ability to travel as needed on a weekly basis to Newark/New Brunswick campuses as needed).
- It may require occasional lifting of materials up to 50 pounds to load paper onto large-format printers.
Special Conditions
Posting Number 25ST1280
Posting Open Date 06/19/2025
Special Instructions to Applicants
Regional Campus Rutgers University-New Brunswick
Home Location Campus Newark (RBHS)
City Newark
State NJ
Location Details
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