Job Title

Marketing Manager

Business Segment

Filmed Entertainment Group


The Marketing Manager is responsible for developing and executing Franchise marketing strategies for the Benelux across NBCUniversal’s portfolio of Film, TV and Heritage franchises.
Strategically aligning with the EMEA franchise team, the role will leverage the richness of NBCUniversal’s entertainment content to build campaigns that support a sustainable business model and one that achieves annual revenue targets for the Benelux.
He/she will input into Benelux based consumer products and retail strategies and become the brand ambassador for the Benelux CP team.


  • Develop Benelux brand marketing plans for defined, prioritized franchises in conjunction with the regional franchise team to ensure alignment of EMEA and Benelux strategies
  • Build and implement Franchise Activation plans aligned with EMEA Franchise Campaigns, maximizing Global and Regional assets & toolkits
  • Manage the LOCAL marketing agency to ensure defined elements of local brand marketing plan are executed in a timely and relevant manner, within budget.
  • Input into consumer products strategies and launch plans for upcoming TV and film properties
  • Responsible for managing Benelux Brand Marketing budget and building campaigns in accordance with Benelux franchise priorities
  • Be the Benelux liaison and point of contact for Franchise Marketing initiatives between EMEA Franchise and Benelux CP teams.
  • Be the Benelux liaison and point of contact for LIVE Events and Character Spokesperson initiatives between EMEA Franchise and Benelux CP teams.

Brand marketing:

  • Working with EMEA franchise team and Benelux team to brainstorm potential promotional / brand partners for each key franchise and then pitching, negotiating and implementing COUNTRY campaigns
  • Development of impactful Benelux consumer PR initiatives to build brand awareness, engage consumers and ultimately drive commercial revenues
  • Develop brand lead media campaigns specific to the local market
  • Activate and localise brand marketing plans set up by regional franchise team
  • Activate local influencer and digital campaigns to raise awareness of our brands and consumer products
  • Work with TV marketing team to enhance platform activity with local broadcasters
  • Work with local theatrical team to leverage heavyweight film marketing activity for consumer products
  • Working with licensees and retailers to ensure involvement in brand marketing campaigns where relevant
  • Responsible for all local marketing approvals liaising regionally and globally at key defined stages

Cross-divisional Liaison:

  • Liaison with internal business units - local retail and category teams, regional creative and franchise teams plus local HE, digital, TV and theatrical teams

Trade Marketing:

  • Build local Trade PR plan as in market communication flowing from EMEA Trade PR plan
  • Manage trade PR for the Benelux liaising closely with the regional franchise team where applicable and Benelux Director on key Benelux messages
  • Support Benelux teams on local Trade Marketing events

Brand Communication:

  • Provide input and support to the Benelux retail team to maximise reach of retail campaigns
  • Keep local franchise presentations fully up to date with local information and share with the team & EMEA franchise accordingly
  • Being the point person to collate messages for weekly and monthly newsletters (internal and external)

Further responsibilities may be included as the business evolves.

Job Number


Posting Category





International Consumer Products

About Us

NBCUniversal’s international operations outside the US and Canada include film and television distribution, home entertainment distribution, channels, film and television production, theme parks and news operations. The company is led by Kevin MacLellan, Chairman. MacLellan is responsible for oversight of all NBCUniversal International’s businesses, as well as identifying and executing international growth opportunities for both NBCUniversal and Comcast Corporation. With more than 2,200 employees across 34 countries, NBCUniversal’s international portfolio consists of international channels delivering quality content to 176 territories across EMEA, Latin America and Asia; television production labels in both UK and Australia; a library of 4,000 feature films and 75,000 TV episodes for international television distribution; direct film distribution operations in 11 countries; direct home entertainment distribution operations in 7 countries with licensee relationships covering approximately 55 additional territories; CNBC International, which broadcasts across EMEA and APAC; Parks & Resorts operated through license agreements in Singapore and Japan; and an international NBC News team based in London.


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Career Level




• Brand management experience essential and within a licensing environment preferred
• Proven track record of building brands in a commercial environment including social and digital marketing execution
• Strong understanding of brand and property positioning, and marketing to kids / families
• Strategic and creative thinker
• Ability to thrive in a start-up environment
• Flexible/ability to adjust to a fast paced and ever changing business environment
• Team player
• Excellent communication & presentation skills
• Able to diplomatically work with and influence third parties, both internal and external


• Driven, passionate and highly motivated
• A sociable personality




NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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Confirmed 23 hours ago. Posted 30+ days ago.

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