Work with Director of Communications to implement the Hotel’s communication strategy across the entire spectrum of communication disciplines
Develop key messages, lead on creating and maintaining appropriate and consistent language and terminology across all media
Carry out horizon scanning and monitoring to inform future opportunities to develop the Hotel’s communication goals in the digital aspect
Digital
Design and implement the Hotel’s digital strategy across the organization
Proactively plan creative, compelling and targeted digital communications activity and campaigns
Managing the Hotel’s website, including copywriting and editing, with liaison with the Group’s eCommerce team
Staying informed of upcoming trends and developments within the field of digital communications and reporting to colleagues
Work closely with various teams to produce original content
Plan and execute social influencer’s campaigns; working closely with local influencers
Create and execute social media campaigns that will generate leads, drive quality traffic and fans/ follower’s engagement
Research and develop new ways to leverage social content to improve performances
Setting KPIs and using analytics (including Google Analytics, email marketing tracking) to regularly measure, evaluate and optimize all digital communications activity
Manage multiple social accounts on various social media platforms (Business Manager, Hootsuite)
Community and crisis management on multiple social media accounts
Conduct competitive analysis studies on digital marketing trends and competitors review
Generate monthly reports on social media performance with the ability to study and analyze figures to improve campaign performance
Review and maintain accuracy of hotel information representation on all respective OTA websites (e.g. Booking.com, Agoda.com etc.)
Marketing initiatives managed by this role include:
Online advertising campaigns
Online web pages that promote the hotel, and special offers tied in with the destination or with a specific brand