Checkr

About Checkr

Checkr is building the data platform to power safe and fair decisions. Established in 2014, Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable.

We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2024 List and is a Y Combinator 2024 Breakthrough Company.

About the team/role

Checkr is looking for a Product Marketing Manager who will play a critical role on the team, influencing what we build, leading product launches, and driving awareness and adoption of our background check products. This role is primarily focused on product-led growth (PLG) motions to understand, engage, and convert SMB customers who sign up for and use Checkr on a self-serve basis. The role will work extensively with the cross-functional team of growth stakeholders at Checkr. The role is also responsible for working with our monetization product team and our finance team on pricing and packaging research and implementation.

This is a position for someone who possesses research and analysis skills, is strategic in positioning and messaging, and who will thrive in seeing their vision come to life. If you enjoy working cross functionally with product, marketing, sales, finance, and solutions, and are comfortable wearing multiple hats, this might be for you.

What you’ll do

• Develop product positioning and messaging for Checkr products and sign-up experiences, especially those designed for our SMB customers
• Lead the product launch go-to-market process, managing cross-functional implementation and post-launch measurement, demonstrating impact
• Understand and support our SMB and Commercial sales channels, training teams on the problems we solve for our buyers in this segment; develop internal tools and playbooks and customer collateral
• Conduct customer and market research to support go-to-market strategy, run growth experiments, identify new business opportunities, conduct pricing analysis, and assess market demand
• Work with the product team to influence the product strategy and roadmap, based on market demand, competitor intelligence, and customer insights

What you bring

• 4+ years of B2B product marketing experience
• Prior experience in marketing a B2B SaaS product at a high-growth company
• Prior experience marketing to SMB customers who sign up for and use software products on a self-serve basis, and strong familiarity with product-led growth (PLG) strategies and principles
• Natural storytelling skills with a gift for writing compelling content that speaks to customer pain points
• Strong project management skills, ability to inspire cross-functional teams (from an executive-level to individual contributor-levels), spearhead complex plans, and present with ease to wide-ranging audiences, including internal stakeholders, webinars, trainings, and industry events
• Proven self-starter with a bias for action and a can-do attitude to get things done
• Highly effective listening and critical thinking skills with deep customer empathy
• Ability to thrive in fast-paced work environments, juggle multiple initiatives successfully, and show adeptness at leveraging data to inform recommendations
• Demonstrated ability to be both strategic and hands-on with a bias for action

What you’ll get

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend, home office stipend

At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.

One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.

The base salary range for this role is $165,000 to $195,000 in San Francisco, CA.

Equal Employment Opportunities at Checkr

Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.