Ref #:
W162499
Department:
Creative Services
City:
Tsim Sha Tsui
State/Province:
Kowloon
Location:
Hong Kong
Pay Range Max
Pay Range Min
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Ralph Lauren Asia Pacific is looking for a motivated and digital savvy Digital Content Operations Specialist to join the digital production team. The Digital Content Operations Specialist will partner closely with our cross-functional and cross-regional counterparts in APAC and global HQ to support our site and digital channel partnership initiatives. The candidate must be well versed in the digital world and can utilize digital to elevate the customer and brand experience. The role requires a detail oriented, driven, and collaborative team player.
Essential Duties & Responsibilities
Responsibilities:
- Execute and distribute digital creative for .com site content and online partnerships
- Manage the digital production workflow to produce and deliver all ecommerce and digital needs such as seasonal creative, online media placements, and platform enhancements
- Partner closely with the ecommerce and digital marketing teams to service all APAC markets including Australia, China, Hong Kong, Taiwan, Japan, Korea and South East Asia
- Route all creative and changes through appropriate stakeholders for review & approvals
- Maintain vendor relationships and track vendor deliverables
- Create tech briefs in collaboration with regional ecommerce and/or marketing teams and publish content via vendors as applicable to each country’s operating models
- Ensure the creative/design team delivers high quality, on-brand designs on time
- Effectively communicate and liaise with interdepartmental teams including marketing, IT, ecommerce, wholesale, legal, and global creative teams on digital content needs of the ecommerce businesses
- Identify, implement, and collaborate on process improvements
- Proactively monitor brand’s digital properties across devices, channels, markets
- Support QA of new creative design pages and production defects
- Support the regions on bringing local content to life on digital flagship properties by closely collaborating with internal design teams in and Global HQ
- Keep up-to-date on Global & Country-level Consumer Marketing Calendars and effectively manage project timeline to bring all campaigns to life on-time, on-brand, at all times
- Keep the consumer at the center when creating digital experiences across various digital platforms
Experience, Skills & Knowledge
Requirements:
- Minimum of 4 years’ experience managing digital projects, especially digital content in an ecommerce or digital agency environment
- Understands creative development and digital project processes
- Can effectively manage multiple projects and priorities across various channels
- Performs well in a fast-paced, changing environment
- You are also a strong communicator and relationship builder; a hands-on and independent self-starter; and a creative thinker and problem solver
- Experience with ecommerce platforms preferred
- Experience with Salesforces or Adobe CMS is a plus
- Excellent interpersonal and communication skills required
- English fluency/advance knowledge is a must; fluency/advanced knowledge of Mandarin, Cantonese and other Asian languages is highly valued
- Knowledge with China, Japan, and/or Korea ecommerce market is a huge plus
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