Marriott

JOB SUMMARY

The Multi-Property Social Media Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through social media channels all with the goal of enhancing the image of the hotel.

CANDIDATE PROFILE

Education and Experience

Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

• Executes annual marketing plan to budget in coordination with Director of Marketing Communications and ecommerce teams.
• Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
• Manages F&B media schedules and verifies prompt settlement of accounts.
• Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.
• Maintains frequent, active engagement with eCommerce team to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
• Verifies all advertising for the hotel in social channels is in alignment with brand voice.

Social Media Content Management

• Manage the day-to-day activities for social media channels.
• Establish long-range objectives and specify the strategies and actions to achieve them.
• Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations.
• Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support.
• Establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling and valuable way for participants.
• Provide measurement of the impact of online presence to the hotel’s overall business.
• Develops and executes promotions and ad campaigns in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
• Lead the planning, execution, and evaluation of social media campaigns to ensure alignment with broader marketing objectives.
• Craft, develop, and publish engaging content tailored to our audience on Instagram, Facebook, LinkedIn, Youtube and other relevant platforms.
• Collaborate with internal teams and external agencies to produce high-quality multimedia content, including visuals, videos, and copy.

Public Relations and Visual Asset Management

• Maintains a comprehensive list of local media/influencer contacts, with particular emphasis on food critics and bloggers.
• Manages assigned accounts as per the media account management system.
• Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
• Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
• Verifies the news clippings and other online and social media mention report is completed on a monthly basis for property distribution.
• Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
• Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
• Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
• Manages photo shoots for monthly, seasonal or festive promotions in partnership with operations team.

Direct Marketing and Collateral Development

• Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
• Promotes collection of competitors collateral and publicity on a monthly basis.
• Manages the execution of F&B direct marketing activities.
• Verifies all materials is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

General

• Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
• Helps with the publication of hotel’s newsletter(s).
• Supports communications duties and functions as deemed necessary.
• Assists in the liaison and execution of joint F&B promotions.
• Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
• Coordinates with property and above property eCommerce and Revenue Management teams to report success of property social media marketing performance.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.