Seattle Art Museum

ESSENTIAL DUTIES

Develop and execute multi-channel marketing strategies to drive engagement, attendance, and awareness for the brand and its activities. Lead media planning and buying, manage marketing efforts for development initiatives, and collaborate closely with internal teams and external partners to ensure campaigns are aligned, strategic, and effectively executed. Provide leadership and mentoring to one direct report: Assistant Integrated Marketing Manager.

Responsibilities will include the following, but are not limited to:

Integrated Marketing – 80%

• Develop and implement integrated marketing campaigns across a variety of platforms (print, radio, OOH, digital, etc.) to drive engagement, attendance, and awareness for the brand and its activities
• Lead media planning and buying, including media placement, vendor negotiations, execution, tracking and performance reporting
• Collaborate with Development department, provide strategic input, and manage marketing campaigns for development and membership initiatives
• Collaborate closely with internal teams and external partners to ensure campaigns are aligned, strategic, and effectively executed
• Balance creativity with analytical insight, ensuring marketing efforts are impactful and aligned with the brand, audience goals, and institutional priorities
• Work with supervisor and Social Media Strategist to ensure campaigns are aligned across digital platforms, including paid social, email marketing, and website content
• Measure and report on campaign effectiveness, using data to optimize performance and guide future marketing investments
• Manage relationships with external vendors (media buyers, swag producers) to ensure quality execution, budget adherence, and timely delivery of materials

Management & Budgeting – 15%

• Work with supervisor to develop and monitor operating budget
• Identify and allocate marketing resources effectively across multiple campaigns and channels to maximize impact
• Support team to develop, implement, and monitor systems, procedures, and cross-departmental processes to ensure smooth operation of the department
• Maintain up-to-date knowledge of marketing trends, audience behaviors, and industry best practices to continuously refine marketing approach
• Provide day-to-day support to create an efficient and collaborative working environment
• Share campaign intelligence and collaborate across the museum on programs and strategic initiatives to maximize visitor engagement and revenue
• Nurture a customer-focused team to provide a positive end-to-end visitor experience

Other Duties – 5%

• Contribute to an institutional focus of delivering exceptional, welcoming, and inclusive customer service—creating positive, meaningful experiences for all visitors, every time
• Participate in institutional learning opportunities to grow our collective understanding and integration of antiracism, cultural competency, and equity values into SAM’s work

WE ARE LOOKING FOR

Required Qualifications

• Six years of experience in marketing, advertising, or communications, including two years in a people management capacity
• Proven experience developing and executing multi-channel marketing campaigns with measurable impact
• Background in media planning and buying, including working with agencies and vendors to place, track, and optimize advertising
• Experience managing cross-functional marketing projects, ensuring alignment across teams and meeting deadlines
• Experience with leveraging metrics and data to strategically shape marketing efforts
• Proven ability to track campaign spend budgets, analyze data, and drive results-oriented decision-making
• Demonstrated ability to establish and maintain effective relationships with Board members, donors, executives, management, employees, and the public
• Ability to exercise sound, timely judgement
• Professional verbal and written communication, with an ability to tailor communications according to audience
• Management and supervisory skills; ability to motivate teams and simultaneously manage several projects
• Successfully assess priorities and work well with deadlines, strong time management, problem solving, and analytical skills
• Negotiation and project management skills
• Exercise discretion in maintaining confidentiality of sensitive information
• Proficiency in Microsoft Office Suite, Zoom, Slack, and internet-based research
• Ability to learn Canto, Google drive, Asana, and Rev
• Ability to pass and maintain security background check clearance

Preferred Qualifications

• Bachelor’s degree in Business Administration with a focus on marketing, digital marketing, or advertising related field, or equivalent experience
• Four years of experience in a museum or arts and culture sector

APPROACH TO WORK

We come together to contribute our unique talents towards connecting art to life. We take our passion for the arts and personal connections to the mission, and channel it into our employee, visitor, and partner experience. We hold with care our impact on the local community, the arts and culture sector, and beyond. We know we’re at our best when we create an inclusive and equitable workplace and museum that reflects our plurality. The following are ways we agree to work together – they play a essential role in fulfilling our mission.

Be Accountable: Our work is ambitious – it requires us to stay organized, hold multiple responsibilities, maintain an eye for the details and the big picture, and consistently deliver exceptional work. We rely on our colleagues when working collaboratively and independently. We practice expert time management, are responsible for our commitments and deadlines, and proactively communicate when we need extra support. We know being accountable matters – it’s a commitment to care for everyone we work with.

Be Collaborative: We know that the success of the collective is paramount – we’re all working towards a common goal. Our diverse perspectives strengthen our work, so we default to inclusion. We’re eager to work in partnership cross functionally and create the space for others to contribute to the work.

Cultivate Innovation: Our success is rooted in the creation and adoption of new ideas that make a positive impact. Change is inevitable, so we stay open to the possibilities that come with it. We bring a commitment to navigating new circumstances with flexibility, adaptability, creativity, and persistence. We’re not afraid to meet the moment – taking strategic risks and maximizing resources to create positive change. We lean on each other as we experiment and build new ways of working together.

Bring A Learning Mindset: We know that curiosity and humility are key to our individual and collective growth and ultimately, improving our work. We regularly seek new inputs and perspectives that can expand our thinking. When met with something we don’t understand, we remain open to learning from colleagues and our community. Most importantly, when we encounter an inevitable stumble, we seek feedback and reflect on how to learn from the experience.

Lift Each Other Up: We practice helping each other be successful by empowering, supporting, and celebrating the work of our colleagues, teams, and the institution. An optimistic and inspiring attitude makes our work better – for our colleagues, our visitors, and the broader community we’re part of. We bring integrity and joy to our interactions with others – centering welcoming, engaging, and inspiring interactions with and within SAM.

WORK SCHEDULE

This role is typically scheduled to work standard business hours Monday - Friday. However, the needs of this role requires a willingness to work a flexible schedule as directed by your supervisor in support of the department or organization. Please connect with your Recruiter or Manager for more information about SAM’s current hybrid work policy and expectations. SAM’s hybrid work policy is subject to change.

COMPENSATION: $89,300 - $94,000

WORK CONDITIONS

Exposure: Work areas are primarily inside, in a climate-controlled environment with light background noise.

Stationary Work: Approximately 80% of time is spent stationary while working at a desk. Balance of time (approximately 20%) is spent moving around the work area. Occasional extended periods of standing may be required.

Communication: Clear and effective verbal and written communication in English with trustees, the public, and co-workers is necessary.

Vision: Ability to effectively use a computer screen and interpret printed materials, memos and other appropriate paperwork.

Office Work: Ability to effectively and regularly operate a computer, keyboard, telephone, and other office productivity machinery, such as copy machines and printers, and ability to inspect, prepare and use paperwork, files, equipment, and supplies is necessary.

ACCOMMODATION

The Seattle Art Museum will consider reasonable accommodations for employees with disabilities to perform the essential functions/duties of this position. If you would like to request a reasonable accommodation to best enable your success in the role, please discuss this possibility with a member of our HR team at hr@seattleartmuseum.org.

Celebrating difference. At Seattle Art Museum, our members, visitors, and local community come from all walks of life, and so do our employees, volunteers, and interns. The plurality of our identities and experiences strengthens our mission: connecting art to life. Our mission and vision call us to be responsive to a multitude of cultural contexts and lived experiences, and as such, our Strategic Plan directly addresses the role art plays in empowering and elevating social justice movements, and promoting structural change to further equity in our society. SAM is particularly dedicated to racial equity in the workplace, because we know that people of color are the most impacted when it comes to both historical and present inequities. We know that equity is not a single fixed destination, it’s ongoing reckoning. As SAM continually strives to be a more inclusive and equitable workplace, we are particularly interested in engaging with those who have been historically underrepresented in the museum field. We are dedicated to building a diverse workplace, and a sense of belonging for each and every employee, because we know our organization is at its best when we celebrate difference.

SAM is an equal opportunity employer. We are an equal opportunity employer, and consider qualified applicants for employment without regard to race, color, creed, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, sensory, physical, or mental disability, genetic information, military or veteran status, gender identity or expression, sexual orientation, citizenship or immigration status, or other applicable legally protected characteristic. If you need assistance applying for a role due to a disability or additional need, please let us know at hr@seattleartmuseum.org. The Seattle Art Museum will consider reasonable accommodations for all employees with disabilities to perform the essential functions/duties of the role. If you need an accommodation during the application or interview process, please contact hr@seattleartmuseum.org. For candidates, we ask that, if possible, you wait until you're invited to a screen, online technical assessment or interview before requesting an accommodation.

We encourage you to apply. We are dedicated to building a diverse workplace, and a sense of belonging for each and every employee, because we know our organization is at its best when we include, celebrate and embrace difference. We encourage you to submit an application, even if your experience doesn’t feel like a 100% match with the position. We know applying for a job can be intimidating, and research tells us that womxn and folks of color are less likely to apply if they don't see themselves meeting or exceeding every single qualification listed. We encourage you to apply, even if you feel unsure about whether you meet every requirement in this job post. You could very well be a great fit for this role or others.

Requirements for employment. In order to be employed by the Seattle Art Museum, you must reside in the state of Washington. Employment at SAM is contingent upon successful clearing and maintenance of clearance in both a federal and state criminal background check.

Want to learn more? If you haven't already, check out our Careers page for more on working at SAM.

Though we'd love to be able to reply to every question that crosses our desk, due to the high volume of applications we receive, our HR team is unfortunately unable to offer a response to inquiries requesting search status updates, inquiries about hiring timeline, or requests to be put in touch with directly with the Hiring Team. If your experiences and capabilities are well suited to an open role, our Recruiter or the Hiring Manager will reach out directly to schedule an interview. Thanks for your understanding!

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