Produce/write/edit SEO content across all HouseBeautiful.com verticals, including (but not limited to) design, lifestyle, gardening, home-keeping, organization, news, etc.
Output: 2 to 5 pieces of content a day.
Assist the SEO manager and deputy editor, digital, with SEO strategy development and implementation, working with internal and external resources to develop strategic recommendations for improving search traffic and helping to create monthly SEO lineups
Report on performance of personal SEO output as well as overall team output on a weekly basis, pitching pivots and optimizations and tracking long-term growth
Monitor natural search traffic and ranking trends, and provide content optimization recommendations to editors in order to enforce best practices
Review daily content lineups to ensure internal linking and content optimization follows best practices
Facilitate SEO strategy discussions and brainstorming sessions with print and digital editors to identify opportunities that will translate into search traffic growth
Answer day to day SEO questions from staff editors and writers
Assist with trainings in SEO best practice and tools, and with managing SEO documentation
Assist with relevant SEO reporting and analysis, including keyword research, competitive gap analysis, tracking, and trend analysis