About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless.
Join us.
About the Team
Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey!
Responsibilities
Partner with product leadership, sales leadership, and business marketing to set long-term objectives and develop go-to-market strategies.
Determine go-to-market strategy for performance-focused advertisement products, ensuring clear communication of product value propositions to the market.
Research and analyze market conditions and gather information and qualitative feedback from product management, sales, and global marketing stakeholders to create messaging and positioning around the product marketing strategy.
Work with Product Management team to understand the product strategy and features, and support product launches and optimize product conversion funnel via operation levers.
Partner with the sales team to understand and synthesize market needs and pain points to inform the direction of product development.
Mentor a team of product marketing managers.
Qualifications
Must have a Bachelor’s degree or foreign equivalent degree in Computer Science, Engineering (any), Business, Management, Marketing, or a related field, and 6 years of related work experience. In lieu of a Bachelor’s degree and 6 years of related work experience, employer will accept 8 years of related work experience.
Of the required experience, must have 6 years of experience in each of the following:
Analyzing qualitative and quantitative data using Excel, R, SQL, and/or Salford Predictive Models (SPM) to identify opportunities for performance improvement;
Managing multiple marketing projects simultaneously and working cross-functionally with stakeholders;
Launching new products, services and/or programs, including ensuring product-market fit, performing discovery-oriented market research, developing compelling value propositions, designing go-to-market strategies, and identifying sources of growth;
Delivering business presentations using applications, including Pivot Tables in Excel and PowerPoint, to influence product strategies; and
Product marketing, including identifying the target audience for the business, and analyzing the customer persona.
Travel Requirement: International travel required up to 15%.
Type: Full time, 40 hours/week
Location: San Jose, CA
Salary Range: $280987 - $290160 per year
To Apply, click the apply button below. Contact lpresumes@bytedance.com if you have difficulty submitting resume through the website.
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
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