About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless.
Join us.
About the Team
Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey!
Responsibilities
Own the strategy and execution of global growth marketing campaigns that drive adoption and engagement of small business products, leveraging owned channels such as email and onsite notifications.
Build programs from the ground up: from goal setting to infrastructure and process development, to fostering cross-functional relationships.
Apply a deep understanding of growth and optimization best practices such as A/B testing to work closely with data science team to conduct experiments, track and evaluate results, and deep dive data to improve performance.
Partner with product teams to develop performance-driven growth efforts and internal campaign management platform.
Partner with regional teams to build marketing content for regional growth.
Align content/product/sales teams on growth narratives and segment playbooks.
Continuously drive innovation and experiment with new marketing channels, tools, and creatives.
Qualifications
Must have a Master's degree or foreign equivalent degree in Computer Science, Engineering (any), Information Technology, Economics, Business Administration, Management, Marketing, Communications or a related field, and 1 year of related work experience; OR a Bachelor's degree or foreign equivalent degree in Computer Science, Engineering (any), Information Technology, Economics, Business Administration, Management, Marketing, Communications or a related field, and 3 years of related work experience.
Of the required experience, must have 1 year of experience in each of the following:
Conducting strategic analysis on industry trends, customers, and competitors and developing methodologies to analyze target market;
Designing and executing multi-stage go-to-market and product testing strategies, including A/B testing to validate product-market fit;
Designing and conducting user testing, surveys, and interviews and applying quantitative and qualitative data analysis to generate actionable insight to influence product roadmaps;
Building dashboards and reports to gather and process large quantities of data; and
Collaborating with cross-functional stakeholders to drive product implementation.
Type: Full time, 40 hours/week
Location: San Jose, CA
Salary: $190445 per year
To Apply, click the apply button below. Contact lpresumes@bytedance.com if you have difficulty submitting resume through the website.
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable
accommodation, please reach out to us at https://tinyurl.com/RA-request
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