Norwegian Cruise Line

Responsibilities

JOB SUMMARY

The Sr Marketing Data Analyst supports strategic marketing initiatives by transforming complex datasets into meaningful insights. This role plays a critical part in improving marketing efficiency and customer engagement through detailed reporting, data visualization, and analysis. By partnering across departments, this position enhances decision-making and drives data-informed strategies that contribute to organizational success.

POSITION RESPONSIBILITIES

• Develop and maintain performance reports on leads, customer profiles, bookings, website traffic, and marketing channels to support departmental conversion goals.
• Conduct ad hoc analyses related to customer behavior, competitive trends, and promotional effectiveness using key performance indicators (KPIs).
• Extract and analyze data from marketing databases using SQL to identify actionable business insights.
• Ensure accuracy and integrity of marketing data and reporting systems, making data accessible and decision ready.
• Contribute to the design and maintenance of marketing measurement systems, such as media mix models and website analytics tools.
• Provide audience segmentation and campaign performance insights to optimize targeting and return on investment (ROI).
• Collaborate with internal stakeholders and external partners to improve reporting tools and resolve data-related challenges.
• Support annual and campaign-specific planning with demand forecasting, scenario modeling, and strategic budget analysis.
• Lead efforts to automate KPIs, develop dashboards, and deliver data presentations to stakeholders.
• Perform other job-related duties as assigned.

QUALFICATIONS

DEGREE TYPE: Bachelor's Degree

FIELD(S) OF STUDY: Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field.

EXPERIENCE

• 3-5 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
• Hands-on experience building data visualizations and reporting solutions using platforms such as Tableau or similar BI tools.
• Experience working with ETL processes involving complex data is preferred but not required.
• Experience in the travel and hospitality industry is preferred but not required.

COMPETENCIES/SKILLS

• Proficient in SQL, Tableau, and advanced Excel.
• Experience in Adobe Analytics preferred.
• Experience in R/Python is preferred but not required.
• Experienced in developing automated tools and solutions.
• Outstanding written and verbal communication skills for effective interaction with various stakeholders within and outside Marketing Analytics
• Ability to manage multiple priorities and deadlines in a fast-paced and changing environment.
• Self-motivated, quality-oriented, delivery-oriented, and able to self-prioritize work.
• Passion for using data to solve complex business questions and drive business solutions with a strong desire to build a career in the field.

To Executive Search Firms & Staffing Agencies: NCLH does not accept unsolicited resumes from any agencies. All unsolicited resumes will be considered NCLH property, and NCLH will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting the NCLH Human Resources Talent Acquisition Department.

EQUAL EMPLOYMENT OPPORTUNITY:

Norwegian Cruise Line Holdings Ltd. and its subsidiaries are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristics protected by law. EEO is the law | EEO is the law GINA Supplement

Applicants have rights under Federal Employment Laws. FMLA | EPPA | Job Safety and Health: It’s the Law