ReliaQuest

Why it’s worth it:

The Content Marketing Specialist will deliver on, measure the results from, and continuously iterate on ReliaQuest’s content marketing efforts. This includes understanding and contributing to the content marketing strategy, roadmap of programs and campaigns, inventory of assets, and in-market channels. This is a key role in driving revenue growth and building ReliaQuest’s brand in the cybersecurity market.

The everyday hustle:

• Use audience insights, personas, keyword research, messaging themes, campaign plans, competitive information, and content performance analytics to strategize and execute on the content roadmap.
• Create a steady stream of content marketing assets (blogs, case studies, solution briefs, infographics, etc.) that can be leveraged across various channels and use cases.
• Engage and collaborate with cross-functional participants (RQ leadership team, demand generation, product marketing, marketing operations, field marketing, and communications) as needed to support content ideation, creation, activation, measurement, and iteration requirements.
• Oversee schedules, workflows, and deadlines for content projects.
• Collect, analyze and report on content marketing success via standard content marketing–related KPIs using web analytics tools, marketing automation platforms, social media management tools, content marketing software, and business intelligence platforms to inform and optimize ongoing content marketing efforts.

Do you have what it takes?

• 1–3 years of related content marketing experience (e.g., publishing, editorial, journalism, content marketing, copywriting)
• Proven experience writing and editing marketing and sales enablement content, both short- and long-form
• Understanding of various available marketing channels to distribute content, their strengths and weaknesses, and their role in achieving lead and engagement goals
• Experience building successful multichannel campaigns that deliver leads and target account engagement
• Ability to understand, digest, and articulate complex concepts for target segment consumption via engaging content
• Proven ability to quickly develop a strong understanding of markets, technologies, and customer needs, then using that insight to develop lead generation copy and sales enablement tools
• Strong writing and editing skills (for brand voice, style, grammar, and punctuation)
• Excellent research and interviewing skills
• Strong project management and organizational skills; ability to juggle multiple projects successfully and prioritize tasks effectively
• Excellent communication, collaboration, and consensus-building skills—ability to work with cross-functional teams including upstream content contributors and downstream content activators
• Bachelor’s degree required