About the team: The Performance Ads Product Strategy & Operations team is part of the TikTok Global Monetization Product & Technology organization and holds a strong advertiser focus and a dedication to technical excellence. We work with advertisers from all verticals, such as eCommerce, Retail, Travel, Media & Entertainment, etc to make TikTok an irreplaceable growth channel for businesses of all sizes and a favourite destination for consumers to discover and purchase products, content, and services. We are on the critical path to delivering TikTok's Ads revenue and working on building the next-generation performance ads solution for TikTok. About the role: We are looking to bring on an experienced Product Marketing Manager who will lead product strategy and go-to-market planning for our performance advertising products. The ideal candidate is passionate about performance advertising and will have experience closely partnering with product and sales leaders on developing product strategies, translating customer and market insight into product needs, partnering with GTM teams to drive adoption and scale of products. The person in this role will drive the end-to-end lifecycle of products from understanding customer needs, partnering with Product Managers and Engineers to support product planning and build phase as well as go-to-market planning and execution to launch products globally to reach all of our TikTok app marketers. Typically broken into inbound, product testing (alphas/betas) and outbound, this person will have the opportunity to be the expert on the customer needs and use market insights to shape what solutions to build and bring to market for marketers. Responsibilities: Lead product and engineering teams to more deeply understand and build empathy for our global customers through market research, data, customer insights and stories. Inspire our teams to bring customers to the center of every product and feature we launch Conduct qualitative and quantitative market research with the focus on exploring new solutions and gathering early insights to inform product planning Become the product expert with assessing product market fit for products through alpha and beta testing phases, and establishing a closed loop mechanism to gather timely feedback and ultimately ensure product launch exceeds customer expectations Set the vision for product launch and GTM strategy, and partner closely with your regional counterparts to drive in-market activations, sales enablement and product adoption Drive short and long term product strategies and shepherd product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing, and other cross-functional partners to bring our products to market Participate in establishing a high caliber/best in class product marketing team at TikTok by leveraging opportunities to share best practices, evolve our processes and frameworks that benefit the entire team and PSO organization
Minimum Qualifications: 5+ years of product strategy experience in performance ads Prior experience working on Performance Ads and with Product and Engineering teams Comfort with ambiguity and using a data-driven approach to establish strategy and priorities Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning Ability to manage multiple products and markets and have a good sense of prioritization to drive the highest impact in the role (partnered with product management and/or engineering to represent market requirements) Experience operating in a fast-paced environment and flexibility to work across multiple time-zones Self-motivated to set a high bar for success and excellence in the role Preferred Qualifications: MBA or equivalent advanced degree Experience building and launching advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms Experience with 0-1 product - shaping product strategy, testing in market, defining GTM plan, establishing plan for scaling
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