JOB DESCRIPTION
Planning Manager
Position Title:
Agency:
Wavemaker
Department/ Client:
Job Level:
Planning
☐ Non- management ☒ Manager ☐ Associate ☐ Director and above
Reports to:
Principal Partner - Client Leadership
GENERAL DESCRIPTION
The business for a media agency such as Wavemaker has evolved through the years. From what used to be
media-centric, its offer has expanded to non-media services, which include but are not limited to strategy and
creative conceptualization for digital, digital assets production, consumer engagement, and analytics and
insights, among others.
Planning Manager is responsible for leading the planning team in its development of plan activities. Job
responsibilities include a thorough understanding of client objectives and how media strategies can help
address such goals. He/She must possess a comprehensive knowledge of the media environment and its
applications to our client’s business. He/She should also be able to determine how best to measure the
performance of plan deliverables and how to course-correct plans going forward.
DUTIES AND RESPONSIBILITIES
3 BEST THINGS ABOUT THE JOB
Diversity of Clients – you get to work with a wide portfolio of clients (from, FMCG to services, and so on).
Young and Dynamic Team – as the demand for integrated planning continues to evolve, so does the team
members within WM.
Support – Wavemaker is backed by strong teams: client service, performance, content and strategy & insights
teams.
MEASURES OF SUCCESS
In three months:
Assist in developing plan strategy aligned with client business objectives and ensure that plans are delivered
upon the agreed strategies and approach
Oversee plan development and execution from inception to completion
Delegate appropriately to the team to support plan development and execution
Embrace the Channel Neutral approach to media and framework for thinking
Effectively utilize Relationship Media process to develop client recommendations
Effectively use and guide the team on the use of Relationship Media tools
In six months:
Utilize comprehensive media knowledge base and synthesize information into ideas
Present plan recommendations to client teams
Oversee plan negotiations and media team activities
Manage client requests – i.e. plan changes, budget changes, provide marketplace information
Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the
original objectives and strategies were met
Lead internal meetings with other departments and call on agency resources to strengthen ideas
Staff supervision, training, and development as well as serving as a positive role model with a strong work
ethic and vigorously reviewing all work to ensure a high-quality standard
In twelve months:
Foster a good working relationship across all client teams to facilitate flawless execution of plans
Establish and grow a strong relationship with the client through a demonstration of industry knowledge and
of the client’s basic business issues / maintain client contact
Steward relationship with outside agency partners (creative, PR, etc.)
Begin to understand the financial implications of client contracts, plan changes etc.
RESPONSIBILITIES OF THE ROLE
Utilize comprehensive media knowledge base and synthesize information into ideas
Present plan recommendations to client teams
Oversee plan negotiations and media team activities
Manage client requests – i.e. plan changes, budget changes, provide marketplace information
Work with analytic partners to gauge media performance and KPI’s to determine the extent to which
the original objectives and strategies were met
Lead internal meetings with other departments and call on agency resources to strengthen ideas
Staff supervision, training, and development as well as serving as a positive role model with a strong
work ethic and vigorously reviewing all work to ensure a high-quality standard
Foster a good working relationship across all client teams to facilitate flawless execution of plans
Establish and grow a strong relationship with the client through a demonstration of industry
knowledge and of the client’s basic business issues / maintain client contact
Steward relationship with outside agency partners (creative, PR, etc.)
Begin to understand the financial implications of client contracts, plan changes, etc.
WPP Marketing Communications, Inc.
21/F Picadilly Star Building Block 19 Lot 3 4th Avenue Cor. 27th St. Bonifacio Global City. Taguig City 1634 Manila, Philippines
Telephone Number: +632 7368 7300
JOB SPECIFICATIONS
Education
Work Experience
Candidate must possess at least a Bachelor's/College
Degree, preferably of a Marketing / Communications /
Business Administration / Management.
At least 5 years’ Experience
Required Competencies:
Highly evolved presentation and facilitation skills.
Significant proven experience of working with multiple stakeholders, e.g. suppliers,
advertising/marketing agencies, media owners.
Shows depth of understanding of the industry, business, brands, and consumers in
client conversations.
Understands business principles and good practice and perceives issues in both
financial and commercial terms.
Strong analytical and number skills, Passion for learning and openness to new
challenges, Team player mindset
Project management, good at multi-tasking and organization.
Pro-activeness, Self-starter attitude
Excellent communication and presentation skills
Confident individual with a can-do/positive attitude.
High level of accountability.
Approved by
CHRISTINE GO KIAO CHING
Senior Director, Talent
Acknowledge
d and
I have read the above, and understand that it is intended to describe the general
content of and requirements for performing this job. It is not an exhaustive statement of
duties, responsibilities, or requirements. I understand that Management, in the exercise
of its prerogative and authority, may add or change duties and responsibilities as
required from time to time to meet the Company’s needs. I have been given a copy of
this description.
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