Boot Barn

SOCIAL MEDIA & PR COORDINATOR

REPORTS TO: SOCIAL MEDIA & PR Director

STATUS: NON-EXEMPT

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit – one handshake at a time.

The Social Media & PR Coordinator is responsible for working closely with the Social Media/PR and Marketing teams to provide administrative support for Boot Barn Inc. and exclusive brands. The ideal candidate will be extremely organized, can work well against deadlines and is used to managing a multitude of projects at a time.

Essential Duties and Responsibilities

• Prepare weekly social media and PR report for all Boot Barn related social channels
• Organize and maintain PR closet and incoming samples
• Create and maintain PR line sheet to be distributed to content creators
• Maintain Pinterest for all Boot Barn brands along with campaign launches, seasonal boards, and new arrivals
• Create seasonal creative briefs to share with our content creators (project and season based)
• Community management - Monitor and facilitate responses to social media posts in partnership with the Customer Service team on all platforms such as Tik Tok, Instagram, Twitter, Facebook, etc.
• Support marketing and PR initiatives by influencer sourcing based on projects
• Packing and shipping of PR orders, follow-up and organization of digital library
• Provide general administrative support to the Social Media/PR and Marketing teams
• Occasional graphic design projects for PR events and social graphics
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.

Please note that this role is an administrative role. This role does not include content creation or travel.