University at Buffalo

Fiscal Year 2024-2025 Position Title Assistant Director of Digital Media, SPHHP Classification Title Assistant Director of Community Relations Department SPHHP Dean's Office Posting Number P250130 Posting Link https://www.ubjobs.buffalo.edu/postings/57318 Employer State Position Type Professional Appointment Term Term Salary Grade SL3 Position Summary

Interested in growing awareness of public health and the health professions? The School of Public Health and Health Professions is seeking a creative and highly motivated professional to help communicate and promote the work of our school, faculty, staff, students and alumni through digital media strategy and implementation to key audiences. The Assistant Director of Digital Media will be a vital team member in a highly collaborative environment supporting and elevating the reputation of the school, engaging key audiences and supporting student recruitment.

Under the supervision of the Director of Marketing, Communications and Outreach, the Assistant Director of Digital Media plans and implements digital media strategies and services for the University at Buffalo School of Public Health and Health Professions. This includes, but is not limited to, creation and management of web content aligned with strategic communications goals, management of social media platforms with an eye toward growth and engagement, and general support of targeted admissions marketing.

Key responsibilities include:

• Developing digital media content to support the education, recruitment and research goals of SPHHP.
• Taking the lead and working independently on key communications projects, including maintaining “client” relationships with stakeholders in SPHHP, administrative offices and academic departments.
• Developing strategic plans including measurement for key content channels and efforts.
• Leading strategic website content development using best-practice SEO and user-experience principles. Includes implementing university-driven web and content initiatives such as newly available university components. Includes assessing key performance measures (KPMs) through Google Analytics and Sitelmprove.
• Producing strategically aligned content for and oversee school social media platforms: Facebook, Instagram, X, YouTube, LinkedIn and TikTok. Includes determining the most effective channels for various stakeholders, developing KPMs and collaborating with university social channels.
• Developing short-form video with VideoSpan app for social media and web use.
• When needed, developing and managing digital advertising campaigns supporting program recruitment.
• Supporting communication and promotion of school events, including occasional project management, for school-based programs/events such as annual lectures, Step Challenge and others.
• Other responsibilities as assigned.

The successful candidate will be highly motivated, creative and eager to learn; thrive in a fast-paced creative environment; and possess high-level organizational and project management skills. You will work directly with assistant/associate deans, department chairs, other faculty and staff to enhance marketing and communication strategies.

About the School:

UB’s School of Public Health and Health Professions offers programs at every degree level and is the home to five departments; biostatistics, community health and health behavior, epidemiology and environmental health, exercise and nutrition sciences, and rehabilitation science. It is one of only a few schools across the country that includes health-related professions as an integral component of the public health educational and research system. Faculty and students engage in research and community activities designed to improve the health of populations, communities, and individuals. The SPHHP is located on the South Campus of University at Buffalo. For more information about the school, visit our website.

About the Buffalo/Niagara region:

Buffalo is the second-largest city in New York State and is located on the shores of Lake Erie, upriver of the majestic Niagara Falls. Buffalo – the City of Good Neighbors – is undergoing a renaissance with a rapidly growing economy, vital academic health sciences center, and affordable cost of living. The Western New York educational system is excellent. Buffalo-Niagara is a region of 1.2 million people, world-class art galleries and museums, a comprehensive city-wide system of parks and green space, a vibrant theater and music community, and major and minor league sports teams.

Learn more:

• Our benefits, where we prioritize your well-being and success to enhance every aspect of your life.
• Being a part of the University at Buffalo community.

University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.

Minimum Qualifications

• Bachelor’s degree and two years of experience in communications/marketing or related field or master’s degree or professional certification with no experience.
• Strong digital media skills (primarily CMS, social media).
• Strong content-development/writing skills.

Preferred Qualifications

• Ability to work independently on multiple projects with minimal direction.
• Strong project management skills with excellent attention to detail.
• Ability to effectively manage internal client relationships and work with a variety of colleagues on projects.
• Experience overseeing digital advertising campaigns.
• SEO-oriented website content development.
• Experience developing strategies for, managing and growing social media accounts, especially Instagram and YouTube, and including Linkedln, Facebook and TikTok.
• Experience preferably in higher education, agencies or technology.
• Ability to work in a fast-paced, deadline-driven environment with expectations to go above and beyond.
• The equivalent combination of education, training and experience that provides the required knowledge, skills and abilities may also be considered.

Physical Demands Salary Range $58,000 - $65,000 Additional Salary Information Salary will be commensurated with experience Job Type Full-Time Campus South Campus Posting Alerts Special Instructions Summary Additional Information Is a background check required for this posting? No Background Check Notification Contact's Name Samantha Pressing Contact's Pronouns Contact's Title Assistant Director of HR & Business Operations Contact's Email sjmaiara@buffalo.edu Contact's Phone 716-829-6755 Posted 05/28/2025 Deadline for Internal Applicants 06/11/2025 Deadline for External Applicants Open Until Filled Date to be filled 07/31/2025 Number of References Required 3 Reference Cutoff Date Instructions to Applicant