About the role: We are looking for talented individuals to join us for an internship in 2025. Internships at TikTok aim to offer students industry exposure and hands-on experience. Watch your ambitions become reality as your inspiration brings infinite opportunities at TikTok. The FMCG team focuses on identifying, incubating, and scaling FMCG brands on TikTok Shop. We collaborate cross-functionally to deliver tailored solutions and hands-on support, ensuring the vitality and growth of TikTok Shop as a leading e-commerce marketplace. Responsibilities： - Business Development: Identify high-quality opportunities in brands that will add value and drive growth on the platform; Focus on incubating and nurturing merchants to optimise their performance, while working towards team objectives and targets - Account Management: Manage merchants and support their growth by collaborating with relevant teams to troubleshoot issues, optimise their visibility, and maximize their success on the platform - Data Analysis: Deep dive into data to uncover insights, identify opportunities, and develop actionable modification plans - Campaign: Manage the delivery of creative assets, traffic and all relevant campaign documentation in preparation for a campaign launch; Monitor campaign delivery and make adjustments/recommendations
Minimum qualifications: - Currently in your penultimate year studying Bachelor's degree or above, graduating in 2026. - Experience of relatable in-category management, at an e-commerce company, a large retailer, marketing, advertising or other company with specialism in category - Strong analytics, organisational and communication skills - A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines - A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change and ability to work independently and collaboratively with diverse groups. Preferred qualifications: - Proven client-facing experience - Familiarity with e-commerce markets - Demonstrated experience in leading operational initiatives and delivering measurable results
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