Nu Skin

About the Role:

Translate product & marketing strategy into 360 marketing campaign, lead campaign messaging and creative development. Plan and implement product PR programs, strategic partnerships, media pitching, and co-op initiatives to maximize media exposure. Develop media buying strategies and collaborate with media agency to execute Google Ads and Meta Ads campaigns; Analyze digital performance via GA4 and sales data; deliver insights and regular summary reports. Optimize existing communication channels, also involves in creating customer-facing content that is on-brand, relevant and tailored to customers KPI driven, closely monitor/analyze marketing campaign performance and set optimization plan Work closely with cross-functional stakeholders to develop product launch plan and promotional campaign to achieve business objective

Skills & Abilities:

• 4-6 years’ experience in product marketing. Experience in digital marketing, brand website development and analytics dashboard setup is a plus.
• Experienced in using Google Analytics 4, Firebase, SEO, HTML, and Power BI
• Proven analytical skills and ability to use data to make the best decision for the projects.
• Strong Knowledge on consumer behaviors across digital platforms
• Has excellent organization/people skills and the ability to set priorities, problem -solving, multi-tasking and work independently in a dynamic, rapidly changing workplace.