The Walt Disney Company (APAC)

Job ID 10121290 Location Seoul, South Korea Business The Walt Disney Company (APAC)

Job Summary:

Associate Brand Marketing Manager – Disney+, Nat Geo & Corp Social

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

About the Role & Team:

At The Walt Disney Company Korea, storytelling is at the heart of everything we do. We seek an experienced and dynamic Associate Marketing Manager to drive the strategic brand management of Disney+, National Geographic, and Corporate Social channels.

You will play a critical role in reinforcing Disney+‘s brand positioning, enhancing Nat Geo’s resonance, and leading corporate social media activities – ensuring brand love, consumer engagement, and business growth.

This position sits within the Brand & Franchise Marketing team, collaborating closely with two other Associate Brand Managers (Marvel/20th Century and Disney/Pixar/Lucas), as well as with media, content marketing, and corporate communications teams.

We are looking for a strategic yet creative brand marketer with operational excellence who can bring critical thinking, data-driven insights, and a high degree of stakeholder management.

What You Will Do:

• Brand Strategy & Execution: Develop and implement the annual brand strategy and marketing plans for Disney+, Nat Geo, and Corporate Social, aligning with company priorities. Manage brand performance across awareness, familiarity, affinity, and engagement KPIs.
• Disney+ Brand Stewardship: Lead Disney+ brand building efforts, partnering closely with content marketing teams to ensure differentiated brand positioning in Korea. Initiate and manage branded content projects that elevate the Disney+ brand identity.
• Social Media Leadership: Oversee the strategy and execution for owned social channels (Disney Korea, Disney+ Korea, Marvel Korea, 20th Century Korea, National Geographic Korea, Star Wars Korea), including content ideation, calendar management, social listening, community management, and risk mitigation.
• Stakeholder Collaboration: Lead cross-functional collaboration across internal teams (APAC, Headquarters, and Korea local teams) and external partners. Serve as the brand marketing voice across content, media planning, strategy, and corporate communication teams.
• Data-driven Insights: Drive brand health tracking, analyze consumer and market research, extract actionable implications, and incorporate findings into strategies and campaigns.
• Creative Excellence: Develop strategic creative briefs and manage agency partners to deliver breakthrough, consumer-relevant brand communications.
• Agency Management: Manage AOR and social agencies to ensure best-in-class campaign development and execution.
• Internal Synergy: Provide thought leadership, knowledge sharing, and strategic partnership within the Brand & Franchise team to inspire and elevate team performance.

Required Qualifications & Skills:

• 8+ years of progressive marketing experience in FMCG, tech, or entertainment industries.
• Strong strategic thought leadership grounded in critical thinking, data analysis, and business acumen.
• Proven excellence in holistic brand management: from insight mining, strategy development, audience targeting, campaign briefing, to execution and agency management.
• Experience managing social media platforms and developing social-first campaigns.
• Highly skilled in stakeholder management, with a collaborative, persuasive, and proactive communication style.
• Creativity balanced with operational rigor: ability to deliver fresh, innovative ideas while ensuring flawless execution.
• Excellent verbal and written communication skills in both Korean and English.
• Bachelor’s degree or higher in Marketing, Business, Communications, or a related field.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call The Walt Disney Company (APAC).