Melco Resorts

REQ12783 Manager, Public Relations & Social Media (Open)

POSITION SUMMARY:

The Manager, Public Relations (PR) & Social Media develops and implements the Public Relations and Social Media strategies, ensuring the reputation and brand image are serving the company business goals in all target markets.

PRIMARY RESPONSIBILITIES:

• Supervises the company’s communication efforts to journalists, influencers, bloggers in Cyprus, Israel, Europe, and the Middle East
• Works in tandem with our Corporate Communications team in Hong Kong, and with colleagues across different departments in the resort
• Works across Cyprus, Israel, the Middle East, and key European markets to drive positive coverage of the resort (Leisure & MICE)
• Responsible for defining the PR strategy, working with PR agencies in key source markets, and driving for the best possible ROI
• Develops strategies and content (mainly in-house) for all key social media channels (e.g., Instagram, Facebook, LinkedIn), working in coordination with the Resort Marketing team
• Organises Press Trips and Visits by influencers and journalists to the resort to drive positive coverage and engagement in (Social) Media
• Responsible for creating and submitting Award Entries across different business categories and markets
• Manages Crisis PR in case of any reputational issues affecting the resort or the brand
• Supports Senior Management with Public Affairs activities on an ad-hoc basis
• Supports the company’s (local) Corporate Social Responsibility / CSR efforts

QUALIFICATIONS:

Experience

• Min. of 7 years’ experience in PR & Social Media Management in Europe or the Middle East; experience in tourism or luxury resort is strongly preferred.
• Experience and demonstrated ability to build relationships with media to drive coverage in key markets such as Cyprus, Israel, the Middle East, and Europe
• Strong experience of creating and managing engaging content for Social Media to grow Awareness, Consideration and Purchase
• Strong International media network and relations
• Experience of managing multiple PR agencies and other business partners

Skills / Competencies

• Good sense of what content drives interest in Digital PR and Social Media
• Expert knowledge of existing and upcoming Social Media Channels in Europe and the Middle East
• Very good and innate sense of hospitality and luxury travel
• Seasoned PR specialist who can grow internal and external relationships, and can integrate PR and Social Media into the overall Marketing Strategy
• Strong in Team Management and Stakeholder Management
• Fluency in English and Greek (verbal & written)
• Strong writing and presentation skills and attention to detail

PERPERSONAL COMPETENCIES:

• Engaging, confident and agile personality
• Displays a high commitment to delivering results
• Ability to partner with multiple cross-functional teams
• Self-motivated and dedicated to results
• Strong organisational and planning skills
• Understands and embodies the values of the organisation and the brand (“brand ambassador”)
• Influences positively the reputation of the brand by modelling luxury and high standard