InterContinental Hotels Group

Key Responsibilities MICE Sales and Revenue Generation

• Develop and implement sales strategies to drive revenue from the MICE segment in alignment with the hotel’s overall business goals.
• Identify and acquire new MICE clients through prospecting, networking, and partnerships with event planners, corporates, and industry stakeholders.
• Maintain and grow relationships with existing clients, fostering loyalty and repeat business.
• Prepare detailed proposals, quotes, and contracts, ensuring competitive pricing and adherence to brand standards.
• Achieve or exceed sales targets and KPIs related to MICE revenue.

Client Relationship Management

• Serve as the primary point of contact for MICE clients, providing expert guidance and tailored solutions to meet their event requirements.
• Conduct property tours and showcase the hotel’s meeting and event facilities, guest accommodations, and unique offerings to potential clients.
• Address client inquiries promptly and professionally, ensuring a high level of satisfaction throughout the sales process.

Event Planning and Coordination

• Collaborate with the Events, Banquet, and Operations teams to ensure the seamless planning and execution of MICE events.
• Provide detailed briefs to operational departments, including event schedules, room setups, catering requirements, and AV needs.
• Attend pre-event meetings with clients to confirm details and offer solutions for any last-minute changes or challenges.
• Be present during major events to ensure smooth execution and to address any client concerns on-site.

Market Analysis and Reporting

• Monitor market trends, competitor activities, and client preferences to identify opportunities and adapt strategies for the MICE segment.
• Maintain an updated database of leads and clients using the hotel’s sales management system (e.g., Opera or Delphi).
• Prepare regular reports on sales performance, pipeline activity, and market insights for the Director of Sales & Marketing.

Collaboration and Representation

• Work closely with the Sales, Marketing, and Revenue teams to ensure consistent messaging and maximize revenue opportunities.
• Represent the hotel at industry trade shows, networking events, and sales missions to promote the property and build relationships with key stakeholders.
• Act as a brand ambassador for InterContinental Chiang Mai The Mae Ping, upholding the highest standards of professionalism and excellence.

Brand and Luxury Standards

• Uphold the InterContinental brand promise by delivering personalized, high-touch service to clients and event attendees.
• Ensure all MICE activities reflect the hotel’s commitment to luxury, excellence, and attention to detail.

Qualifications and Experience

• Bachelor’s degree in Hospitality, Business Administration, or a related field.
• Minimum 3-5 years of experience in MICE sales or a similar role within the luxury hotel industry.
• Proven track record of achieving sales targets and developing successful client relationships.
• Strong knowledge of MICE industry trends, event planning, and luxury hotel operations.
• Proficiency in sales management systems (e.g., Opera, Delphi) and Microsoft Office Suite.
• Excellent communication, negotiation, and presentation skills.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Positive attitude, high level of professionalism, and a client-focused mindset.
• Fluency in English is required; additional languages are a plus.
• Willingness to travel for client meetings, trade shows, and networking events.

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