Assistant Public Relations Manager (Bangkok Based)

Four Seasons

Qualifications
Education
Benefits

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Situated in the lush Mae Rim Valley, Four Seasons Resort Chiang Mai is a haven of peace and luxury, just 30 minutes away from Chiang Mai city. Spanning 32 acres, the resort is accentuated by serene lakes, lily ponds, cascading waterfalls, and an operational rice farm with its resident water buffaloes. The 98 Pavilions and Residences showcase the grandeur of the Lanna Kingdom, intertwining influences from Burma, India, and China. Guests can immerse themselves in the ambiance of the Garden Pavilion, surrounded by lush flora, or bask in the seclusion of the exquisite Pool Villa. With an array of dining options like the authentic Lanna-inspired Rim Tai Kitchen to the innovative farm-to-table dishes at NORTH, gastronomic satisfaction is guaranteed. The resort's spa, a sanctuary of rejuvenation, offers treatments steeped in traditional Thai healing practices. For those seeking venues for special occasions, spaces like Kasalong and the picturesque Orchid Nursery stand ready. At Four Seasons Resort Chiang Mai, every moment is a cherished memory in the making.

About the role

Assistant PR Manager is responsible for the management of the annual strategic and integrated communications plan that is comprised of public relations, digital and social media that support the business objectives, increase awareness and positive perception of the properties, the Food and Beverage outlets, Spa, services and personnel, and contribute to positively impacting revenues. This role supports the three properties in Thailand, namely Four Seasons Resort Chiang Mai, Four Seasons Tented Camp Golden Triangle and Four Seasons Resort Koh Samui. The position reports to the Senior Director of Public Relations & Communications.

Work authorization for the location is required – candidate will be based in Bangkok.

What you will do

Website management

  • Manage, update and monitor image library
  • Manage, update and monitor content (multi-lingual) on the brand and partner websites
  • Manage, update and monitor microsites for respective resorts

Social media

  • Coordinate monthly editorial calendars and align with promotions at the properties on all platforms – Facebook, Twitter, Instagram, Weibo, WeChat
  • Social media response management
  • Crisis management
  • Run social media campaigns that align with the business needs and to drive results
  • Survey best practices of other brands within and outside the industry to analyze efforts
  • Create monthly reports on social media management
  • Use brand tools effectively to monitor and archive user-generated content, as well as create reports

Blogger/social media influencer relations

  • Proactively engage with social media influencers/bloggers and find new opportunities to work together with the resorts
  • Manage request and support PR team for each visit
  • Analyse and provide comments on blogger/influencer requests
  • Monitor and follow up the online coverage result

Digital media management

  • Monitor reviews on digital platforms such as Tripadvisor, Google and assist with response management
  • Engage with YouTube team to upload videos from the resort
  • Liason with media that have large digital presence and proactively pitch stories / releases to the digital content editors of publications
  • Content and photo management for FS Mobile App

PR & Administrative

  • Maintain and manage the database of media
  • Liason with reservations to confirm requests from on-property PR team
  • Assist on-property teams with PR-related requests on a need basis
  • Collate content for e-newsletters and coordinate with partners to execute design on a quarterly basis

What you bring

  • Minimum experience of 2-3 years in managing PR and Social Media
  • Fluent in English – written and spoken
  • Prior experience in hospitality industry is preferred
  • Expertise in Adobe Illustrator or any other design software would be an added advantage

What we offer:

  • Competitive Salary, wages, and a comprehensive benefits package
  • Excellent Training and Development opportunities
  • Complimentary Accommodation at other Four Seasons Hotels and Resort
  • Complimentary Cleaning for Employee Uniforms
  • Meals Allowance
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Confirmed an hour ago. Posted 30+ days ago.

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