The overall scope of the position is to manage the hotel’s website and position it as the priority channel of electronic distribution, manage the hotel’s online platforms and digital media campaigns and optimise the hotel’s overall digital presence.
Key Responsibilities
Ensure the accuracy of property content and presentation on all digital platforms, as well as third-party portals and websites where the hotel is listed and distributes inventory
Report, analyse and act upon brand.com statistics and constantly come up with strategies to enhance performance and Key Performance Indicators (KPIs)
Responsible for reaching the targeted website sales and revenue share
Optimise the traffic acquisition strategy and conversion rate
Ensure consistent brand delivery through social and digital channels in line with corporate guideline
Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly
ensure website content (pictures and text) is always up to date in all languages available, according to corporate standards and as per the CMS and content guidelines (on Kempinski.com and gha.com).
Monitor and assist the Revenue Manager/Director in ensuring rate parity throughout all electronic distribution channels.
Review and maintain rate and room type descriptions in correspondent systems (e.g. translations, images, etc.) in coordination with the Revenue Director/Manager.
Skills, Knowledge and Expertise
Knowledge of industry-specify measurements and best practices regarding Paid Media, SEO, Social Media, Conversion Rate Optimisation, etc.
Ability to adapt to a frequently changing market environment. Be proactive and able to ‘think outside of the box’.