Melco Resorts

REQ12553 Assistant Manager, Social Media (Open)

POSITION SUMMARY:

Assistant Manager, Social Media reports to Manager, Social Media and is responsible for the execution of social media strategy and implementation to drive brand advocacy and customer conversion & loyalty.

PRIMARY RESPONSIBILITIES:

• Manage relevant social media content to drive growth and engagement on social media platforms.
• Manage monthly social media calendars, monthly social media shooting and deliver monthly reports.
• Assist in planning and implement social media outreach campaigns to drive awareness.
• Develop and manage social influencer programs, social media shooting programs and entertainment shows.
• Manage relationships with social media platform partners and agencies on campaigns.
• Analyze and review social media marketing effort.
• Monitor social media trends and key competitors’ activities.
• Manage and monitor efforts in building online reviews and reputation.
• Staying up to date on best practices and emerging trends in social media
• Perform other duties when needed

QUALIFICATIONS:

Experience

• At least 3 years relevant experiences in China social media, ecommerce, brand marketing and/or PR, with at least 2 years specifically developing campaigns on Weibo, WeChat, RED and Douyin platform.

Education

• Bachelor’s degree in Communication, Marketing, Digital Media is preferred.

Skills/Competencies

• Highly proficient in key social media platforms, especially WeChat, Weibo, Douyin, RED, Dianping platform and requirements.
• Knowledge of current China social media trends, measurements and tracking methods.
• Strong writing skills in both Simplified Chinese, Traditional Chinese and English.
• Highly organized and an excellent communicator in Mandarin, English and Cantonese.
• Time management and project management skills are required
• Work collaboratively and communicate effectively with internal business units and external vendors.
• Very well organized with a proven ability to multi-task.
• Flexibility and resourcefulness to respond to a fast-paced work environment with shifting deadlines.
• Flexible to work on evening time and weekend.
• Able to lead and complete social media campaign independently.