Role Overview
・Formulate PR/Communications plan to increase awareness of Arc'teryx brand and expand its audience.
・Build relationship with media and manage KOLs/influencers to obtain effective media exposure.
・Lead communication with PR agencies and deliver effective press releases.
・Formulate media plans for NSO (New Store Opening) and large-scale events
・Support the development of advertising strategies.
Key Responsibilities
- Formulate PR/Communication Plan based on Marketing calendar
- Communicate with PR agencies and manage production/publication of all press releases
- Liaise with Retail and eCom teams to develop and execute PR measures which lead to key concept sell-outs
- Plan and execute media events
- Budget management related to events.
- Communicate closely with HQ marketing communication team, transmit information to your local team properly
Qualifications
- 6+ years of PR/Communication experience
- Language: Japanese (fluent), English (business level)
Type of person we are looking for
- Great communication skill (both internally and externally)
- Great writing skill
- Creativity (interest in new technique/approach)
- Capabilities of planning and implementation
- Logical thinking
- Project management skill (vendor/budget control)
- Presentation skill
- Analytics skill
- Key stake holder management skill
- "Get Things Done" mind set
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