General Purpose
- Contribute to grow sales and brand equity by developing and execute holistic PR strategy and plans for key initiatives/projects assigned based on global/Japan Communications/PR strategy.
- Develop media exposure on Tiffany products / collections and corporate message by managing press and external agencies.
- This individual will report to PR Director, who oversees PR projects.
- Manage and develop direct reports.
Key Accountabilities
1.Contribute to grow sales and brand elevation by developing and execute holistic PR plan and strategy.
- Support Director to develop annual PR plan, review monthly and manage it on a day-to-day basis.
- Propose and manage PR plan to deliver the most effective full-funnel results with KPIs – Media mix to include all channels – Print, Digital media, Social/Influencers and Owned media.
- Track media budget by channels and category for Finance and Media Spending Reports for internal stakeholders This includes budget allocation/management for assigned project, plan execution, leadership with alignment management with multi-functional team & key stakeholders, effectiveness & efficiency measurement, and improvement proposal/execution.
- Collaborate with global PR Team to leverage, influence, and manage global campaigns and guidelines, for the key initiatives/projects.
- Measure success metrics vis-à-vis set objectives, analyze, evaluate and develop action plans to improve effectiveness on an ongoing basis.
- Work closely with agencies to maximize opportunities and results.
2.Team Capacity Development/Support
- Exercise positive leadership, while being a highly motivated hands-on player at the same time.
- Infuse client-centric marketing focus into the team and across the company.
- Develop junior talent within the team through day-to-day coaching. Provide support to other team members when in need.
3. Cross-functional Synergy Leadership
- Proactively participate in cross-functional efforts to shape synergy that benefits the company holistically.
- When planning/executing communications plans, lead/collaborate with other teams in respective arenas – Brand Marketing, Merchandising for product, DCO for lower-funnel digital marketing, CVM for visual merchandising, all teams can work toward the same goals with consistently.
- Voluntarily facilitate internal work streams in partnership with other departments and teams.
Required Qualifications/Primary Job Requirements:
- Holistic marketing experience at a brand or a PR / Advertising agency – print (ads and tie-ins), promotional activities (events, pop-up store, etc), and/or celebrities/influencers programs.
- At least for more than 7 years’ experience related Fashion/Jewelry & Watch brand(s), preferably luxury brand(s).
- Hands-on, roll-up-sleeve attitude - not only strategy/direction giving but also on execution/follow-through by himself/herself, capable of handling multiple and fast-paced tasks, with a strong sense of ownership.
- People management/development experience is a plus.
- Experience of working in global business environment(s)
- Business level English both in writing and speaking, native in Japanese
- Project management skills.
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