Digital Strategic Account Manager

Nexstar Media

Responsibilities and efforts include:

  • Lead digital marketing services sales efforts focused on metrics-driven success.
  • Develop media strategies for growth based on overall advertiser goals/objectives.
  • Perform in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term digital media strategy.
  • Evaluate KPIs and optimize campaign performance using a data driven approach.
  • Educate advertisers on performance metrics, insights, and how to achieve greater results.
  • Train and collaborate with Account Executives to enhance their understanding of digital products.
  • Work with 3rd party vendors to support digital initiatives including ad operations, creative, marketing services, analytics partners, contesting and email programs, lead generation, search, and others.

Desired Skill and Experience:

  • Promote a winning, positive culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful.
  • 3 years or more experience in sales, promotions, or marketing preferred. Proven work experience as a Digital Sales Manager.
  • Ability to translate challenges into opportunities.
  • Expert knowledge of all facets of digital sales and marketing with expert level SEO, SEM, social and targeted display
  • Ability to manage multiple projects, manages time wisely, and prioritize projects and people.
  • Strong computer skills, proficiency in PowerPoint, screen sharing, Excel, social media, etc.
  • Bachelor’s Degree in marketing, communications or similar field required.
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Confirmed 8 minutes ago. Posted 30+ days ago.

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