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The team
Our team is growing to meet an increasing demand for performance analytics to support HMRC’s Digital Strategy, to enable our customers to complete more of what they want to do on-line.
A vacancy has become available for the role of Senior Performance Analyst on the team.
This is an exciting opportunity to put yourself right at the heart of the department’s digital transformation providing analysis and insights to support and inform how we develop and implement key elements of our digital offering to our customers. You will be a key part of that delivery, as a Senior Performance Analyst supporting the development and implementation of the increasing range of digital services that we offer our customers across services for business and for individuals.
In line with HMRC’s Digital Strategy, we want to enable our customers to complete more of what they want to do online, without needing to pick up the phone instead. As a Senior Performance Analyst, you will play a key role in helping us understand the customer’s journey, identifying pain points and informing how we develop our guidance or services to help the customer stay in the digital channel. So, your contribution will be essential in enabling the Department to fulfil its digital ambitions.
Our Performance Analytics team is at the forefront of supporting, developing and improving the guidance and online services we provide citizens and businesses. The skills and experience that you develop and acquire in carrying out this role will be in high demand in the years ahead.
HMRC performance analyst professionals perform a critical role in digital service teams, working closely with other professions such as user research, design, product and development, business analysts and digital service managers to understand analytical requirements, analyse a range of data sources, identify potential issues and create data driven hypotheses to iterate, improve and test services and to provide collective insights.
You may be required to apply to be vetted to Security Cleared. The reason for this is to allow you to access data held in the Customer Insight Platform.
The successful candidate will:
Lead the development of performance measurement frameworks - KPIs, goals, user needs, benefits – analysing performance of a service or product against these using appropriate tools, adapting their approach and framework appropriately.
Manage your day-to-day activities as a Senior Performance Analyst, including analysing data from Google Analytics 4, while also carrying out increasingly complex analysis working with other teams, where necessary.
Recognise and identify appropriate ways to collect, collate, and prepare data, and ensures analysis is quality assured – while understanding and communicating any constraints with the data.
Apply analytical thinking and techniques to create compelling evidence-based and actionable data stories sharing with stakeholders to drive decisions and inform the iterative design and improvement of the service or product.
Support teams to improve performance throughout the agile life cycle, identifying relevant metrics, providing analytics, and interpreting results.
Actively contribute to the performance analysis community within the department, whilst forging links with other analytical disciplines.
Have the ability to support and mentor other Performance Analyst.
Have experience and knowledge of Google Tag Manager, SQL, Big query and CI.
Liaise with wider stakeholders in order to influence the use of GA4 and Big Query and streamline how data is captured, stored and presented to others.
Essential Criteria:
Extensive knowledge and experience of Google Analytics 4.
Proven ability developing performance measurement frameworks - KPIs, goals, user needs and benefits.
Proficient in a range of analytical tools, including Excel/Google Sheets, which are required for performance analytics.
Experience presenting analysis and visualisations in clear ways to communicate complex messages.
Desirable Criteria:
Experience in Google’s Data Studio, Google Tag Manager, SQL, Big Query and CIP.
We'll assess you against these technical skills during the selection process:
Alongside your salary of £44,110, HM Revenue and Customs contributes £12,778 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
HMRC operates both Flexible and Hybrid Working policies, allowing you to balance your work and personal commitments. We welcome applications from those who need to work a more flexible arrangement and will agree to requests where possible, considering our operational and customer service needs.
We offer a generous leave allowance, starting at 25 days and increasing by a day for every year of qualifying service up to a maximum of 30 days.
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In the first instance, you should raise the matter directly via ubsrecruitmentcomplaints@hmrc.gov.uk. If you are not satisfied with the response, you may bring your complaint to the Commission. For further information on bringing a complaint to the Civil Service Commission please visit their website.
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